Senior Lifecycle Manager

🕒 April 30

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tonies® USA

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 B2C

📱 Media

💰 Undisclosed on 2017-09

B2C • Media

tonies® USA is a consumer-facing company operating the Mytonies web application. The site text indicates it provides a browser-based service for customers to access or manage content (prompting users to update outdated browsers), implying a digital content platform within a product ecosystem aimed at consumers, especially families and children.

📋 Description

• Be the key link between the Global Lifecycle Team and local teams, ensuring strong alignment and execution of lifecycle initiatives • Use global data and insights to build expertise in the market’s retention performance, identifying trends and escalating key developments • Bring local insights, learnings, and opportunities into global discussions, contributing ideas to improve retention and the overall customer experience • Execute and localise global retention initiatives, working with cross-functional stakeholders to deliver measurable outcomes • Ideate key opportunities along local levers like pricing, promotional mechanics, range optimisations, POS experience and drive change by working with relevant market teams • Run structured test-and-learn initiatives within the global testing framework, ensuring consistency and measurable impact • Support delivery of key retention KPIs (e.g. listening time, repeat purchase, churn, customer profitability), ensuring clear financial impact and robust tracking in partnership with Finance • Act as the voice of the customer in the market, ensuring visibility, alignment, and continuous improvement of the end-to-end customer experience • Manage 1 direct report, UK CRM Manager

🎯 Requirements

• Demonstrable experience in retention, lifecycle, or growth (recurring revenue streams, e.g. subscription/ DTC preferred) • Strong commercial mindset, with the ability to ideate opportunities and to think strategically • Highly data-driven, able to translate complex data into simple, actionable insights with a commercial focus; experience working with BI/analytics teams • Strong understanding of customer, financial and other key business metrics • Ability to structure problems, prioritise opportunities, and drive execution of initiatives in a fast-paced, cross-functional environment across multiple teams • Strong stakeholder management skills including ability influence and align across functions • Self-starter with a growth mindset, comfortable with ambiguity and ownership

🏖️ Benefits

• 30 days annual leave + bank holidays • Paid sick leave • Bereavement leave • Volunteering day plus bank holiday swaps • Free Lunch on Tasty Tuesday • Private medical insurance via Vitality • Mental health support with our Employee Assistance Program • Life assurance (4x salary) • Free Calm subscription • Specsavers eye test voucher • Competitive salary • Pension match up to 4% • £200 learning & development budget • Babbel subscription • Enhanced maternity & paternity leave • Tonies gifts for major life events • Exclusive staff discounts