Senior Manager, Strategic Customer Marketing

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🕒 July 14

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Trend Micro Europe

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🔒 Cybersecurity

Cybersecurity

Trend Micro Europe is a leading cybersecurity company that focuses on making the world safe for exchanging digital information. With over 30 years of security expertise, Trend Micro provides a range of solutions including cloud security, antivirus software, endpoint protection, and network defense. Their XGen™ security strategy combines various threat-defense techniques and optimizes protection for different environments, enabling resilience for businesses, governments, and consumers. Trend Micro employs over 6,800 people across 65 countries and is known for its advanced global threat research and intelligence.

📋 Description

• Develop and execute strategic Account-Based Marketing (ABM) programs for named enterprise accounts. • Partner with Sales and Customer Success to support account growth, expansion opportunities, and executive engagement. • Build industry-specific marketing strategies and messaging for Industrial & Energy and Technology, Media & Communications. • Develop customer-facing thought leadership, case studies, executive content, and industry campaigns. • Lead executive engagement initiatives including Customer Advisory Boards, executive briefings, CXO roundtables, and executive events. • Build and scale customer advocacy programs including references, testimonials, webinars, conference speakers, and success stories. • Partner with Product Marketing, Field Marketing, Demand Generation, Marketing Operations, and Analyst Relations to execute integrated customer marketing programs. • Measure program success through expansion pipeline, Net Revenue Retention, executive engagement, advocacy production, and strategic account growth. • Proven ownership of an account-level number — influenced/sourced expansion pipeline and NRR contribution — rather than lead volume. • Experience marketing to multi-buying-center accounts (security, IT, cloud, app dev, OT).

🎯 Requirements

• Bachelor's degree or equivalent experience • 10+ years of B2B marketing experience within enterprise software, SaaS, AI, or cybersecurity • Experience in Customer Marketing, ABM, Enterprise Marketing, or Strategic Field Marketing • Demonstrated success supporting Enterprise Sales organizations and strategic named accounts • Experience creating executive engagement programs and customer advocacy initiatives • Strong understanding of enterprise buying committees and account-based marketing strategies • Experience with enterprise marketing platforms such as Salesforce, Marketo, HubSpot, 6sense, or Demandbase • Exceptional communication, executive presence, and cross-functional collaboration skills.

🏖️ Benefits

• Comprehensive medical, dental and vision insurance • Life insurance • Short & Long Term Disability • Pre-partum, maternity, parental and medical leave • Mental Health Wellness Program • Adoption Assistance • Wellness Incentive • Pet Insurance • 401(k) with company match • Paid Time Off • 14 Annual Holidays • Tuition Assistance • Employee Resource Groups