Product Marketing Manager – Launches, Core Platform

🕒 October 21

🇺🇸 United States – Remote

💵 $115k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Triple Whale 🐳

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Triple Whale is a comprehensive data platform designed for business intelligence, analytics, and marketing efficiency. It consolidates first-party and zero-party data into a single source of truth, offering brands reliable insights and powerful tools for data-driven decisions. Its features include AI-powered insights with Moby, customizable dashboards, forecasting tools, and integration with various e-commerce and marketing platforms. Trusted by over 20,000 brands, Triple Whale facilitates strategic growth, operational efficiency, and enhanced customer engagement through advanced data analytics and automation solutions.

📋 Description

• Own the launch calendar and execution for weekly drops and monthly launches • Coordinate timelines, owners, deliverables, product readiness, and messaging • Build a recognizable weekly drop program with fresh creative formats • Feature new capabilities, improvements, and underused existing features • Partner with product marketers on audiences, customer benefits, and desired actions • Write copy, record demos, and produce videos, carousels, and simple visual assets • Collaborate on product reveals, walkthroughs, and shareable launch formats • Coordinate social, email, in-app messages, and other launch activity with Growth, Lifecycle, and channel owners • Define launch success metrics, analyze reach, engagement, activation, and adoption, and improve future launches • Lead product marketing for the platform team in partnership with Product • Translate technical and behind-the-scenes improvements into customer value • Own platform positioning and messaging • Conduct research, gather Sales and Customer Success feedback, and assess competing approaches • Partner with Lifecycle and Customer Success on communications and education • Equip customer-facing teams with demos, talk tracks, and FAQs • Track adoption and feedback with Product

🎯 Requirements

• 5+ years of experience in product marketing, launch marketing, integrated campaigns, or a related role • Experience in B2B SaaS, consumer software, and/or D2C or e-commerce brands welcomed • Experience taking launches from idea through execution • Strong creative instincts and ability to create written copy, short-form video, product demos, and visual storytelling • Active use of AI for research, ideation, content production, and repeatable workflows • Product marketing fundamentals, including customer research, positioning, and translating features into benefits • Comfort learning software and demonstrating it through recorded or on-camera content • Strong project management and collaboration skills • Ability to manage overlapping timelines, resolve blockers, and drive accountability • Good judgment about scope and measurement • Especially relevant: recurring content series, product drops, or creator collaborations • Especially relevant: marketing to e-commerce operators or working within their tools and communities

🏖️ Benefits

• Medical coverage • 401(k) with a company match of up to 3% • 30 days of paid time off accrued monthly after the first 30 days of employment • Five sick days • Nine paid company holidays • Paid parental leave for eligible employees

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