Paid Media Specialist

🕒 October 15

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 11%

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Trulieve

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

Healthcare • Food & Beverage • Healthcare Insurance

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Partner with the Senior Paid Media Manager to develop and execute multi-channel paid media campaigns • Maintain proactive and consistent communications with media partners regarding campaign planning, execution, performance, and problem resolution • Build and optimize paid media campaigns across ad platforms, ensuring accurate targeting based on objectives • Analyze and summarize media performance metrics across channels, providing actionable insights to improve ROAS and overall campaign effectiveness • Collaborate with eCommerce, brand, retail, and creative teams to execute digital marketing strategies • Brief creative needs and work closely with internal teams or external vendors to develop and launch assets on schedule • Manage creative feedback from stakeholders and ensure timely delivery of all assets • Support implementation of the testing calendar to continually test new creative, tactics, tools, and apply learnings to optimize day-to-day strategies • Stay current on platform updates, marketing trends, and media technology

🎯 Requirements

• 3+ years of experience in paid media campaign management including programmatic and social (Meta and X) • Hands-on experience with DSPs, including campaign planning, trafficking, execution, and optimization • Experience buying with Basis DSP is a plus • Proven ability to optimize campaigns to performance KPIs such as ROAS, CPA, CPC, and CTR • Experience collaborating with creative and other cross-functional teams • Excellent organizational and communication skills with strong attention to detail

🏖️ Benefits

• A comprehensive benefits package including paid time off

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