Retention Lead – CRM

🕒 4 days ago

🇩🇪 Germany – Remote

💵 €80k - €130k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Turnover Recruitment

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤝 B2B

🎯 Recruiter

👥 HR Tech

B2B • Recruitment • HR Tech

Turnover Recruitment is a staffing and recruiting firm that specializes in matching candidates with job opportunities. The company focuses on understanding both the needs of its clients and the qualifications of candidates to facilitate successful placements in various industries.

📋 Description

• Own the CRM and retention strategy across the entire customer lifecycle, from onboarding through reactivation. • Drive key business KPIs such as Customer Lifetime Value, repeat purchase rate, retention, churn, and existing-customer revenue. • Analyze cohorts and customer behavior, translating insights into concrete growth initiatives. • Further develop automated customer journeys across email, SMS, WhatsApp, and other relevant channels. • Prioritize initiatives jointly with Product, CRO, and Performance Marketing based on customer and business impact. • Lead the CRM team and take responsibility for retention as an independent growth driver.

🎯 Requirements

• Several years of experience in CRM, retention, or lifecycle marketing, ideally in a D2C, subscription, or consumer environment. • Strong e-commerce experience; e-commerce experience is a must-have for this position. • Deep understanding of relevant business models, customer journeys, and growth levers. • Experience providing functional and disciplinary leadership to a team. • Deep understanding of CLV, retention, churn, repeat purchase rates, cohorts, and LTV. • Strategic thinker with a hands-on mentality. • German at C1 or C2 level. • Good command of English. • Based in Germany.

🏖️ Benefits

• Permanent employment contract • 100% remote within Germany

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