Email & SMS Specialist

🕒 October 2

🇺🇸 United States – Remote

💵 $90k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 5%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Twin Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Twin Health is a company that focuses on improving the metabolic health of employees and health plan members by preventing and reversing chronic metabolic diseases. Utilizing proprietary Digital Twin AI technology, combined with smart devices, wearables, and a clinical care team, Twin Health provides personalized health recommendations. The solutions help in weight loss, lowering blood sugar levels, improving energy, mood, and sleep, and reducing dependency on costly medications by addressing the root causes of metabolic dysfunction. Their evidence-based programs deliver substantial health benefits, including considerable reduction in blood sugar levels, medication elimination, and overall metabolic health improvement, within six months.

📋 Description

• Own email end to end, including creative testing, cadence, segmentation execution, and the day-to-day Braze platform relationship • Resolve the Gmail Promotions inbox-placement issue limiting email reach and content testing • Build Twin's first SMS program from scratch on the existing Braze platform • Own SMS consent and TCPA compliance • Log every creative, cadence, and segment decision and rationale • Ensure every send is joinable to an individual lead record • Design and run email and SMS A/B tests with stated hypotheses and success metrics • Extend the validated Motivation vs. Barrier messaging framework to SMS • Execute channel priorities and sequencing set by the Associate Director, Acquisition Strategy & Channel Ops • Partner with Marketing on creative production and approval; tag and measure content • Use AI tools such as Claude to draft creative variants and accelerate reporting • Perform other duties as assigned

🎯 Requirements

• 4+ years in email marketing or marketing automation, ideally hands-on with Braze or a comparable ESP/CDP • Direct experience launching or scaling an SMS program, including consent and TCPA compliance basics • Strong grasp of deliverability and inbox-placement mechanics, including sender reputation, authentication, list hygiene, and Promotions-tab avoidance • Comfortable working with lead-level data and campaign reporting in Salesforce and a marketing automation platform • Experience designing and reading A/B tests • Comfortable executing within a channel strategy set by someone else • Applicants must be authorized to work for any employer in the U.S. • Twin Health is unable to sponsor or take over sponsorship of an employment visa • Preferred: experience in a regulated industry with consent/compliance requirements beyond standard CAN-SPAM • Preferred: SQL literacy • Preferred: experience partnering with a channel-orchestration manager or director

🏖️ Benefits

• A competitive compensation package in line with leading technology companies • A remote and accomplished global team • Opportunity for equity participation • Unlimited vacation with manager approval • 16 weeks of 100% paid parental leave for delivering parents • 8 weeks of 100% paid parental leave for non-delivering parents • 100% Employer sponsored healthcare, dental, and vision for you • 80% coverage for your family • Health Savings Account and Flexible Spending Account options • 401k retirement savings plan • High level of flexibility

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