Audience Editor, Entertainment

Job not on LinkedIn

🕒 September 17

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $93k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✏️ Editor

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Develop strategies, workflows and best practices to achieve audience growth across search, social and newsletters • Monitor USA TODAY Entertainment analytics across platforms, social, newsletters and alerts, translating data into action steps • Lead audience planning for major events, tentpoles and breaking news • Determine how journalism should be packaged, distributed and presented throughout the audience journey • Create, edit or optimize audience-focused content during major events and breaking news • Partner with the content monetization team to monetize journalism and grow audience on social and distributed platforms • Manage a team of content creators across social channels, newsletters, section fronts, app alerts and other audience touchpoints • Create and monitor reporting and KPI progress for loyalty, engagement, relevance and other business goals • Experiment with innovative approaches to support company goals • Build relationships with peers and partners and translate newsroom and business strategies into actionable steps for journalists • Work extended hours, including evenings, weekends and holidays, when news requires it

🎯 Requirements

• Bachelor's or master's degree in communications, journalism, marketing or related field preferred or equivalent combination of education and experience • At least 5 years of newsroom experience, including management, preferably in an audience development role at a digitally-focused media organization with expertise in entertainment • Journalism experience is mandatory • Proven passion and experience with storytelling via social media, search and newsletters • Expertise in platforms such as Reddit, Discord, WhatsApp, Instagram, TikTok, YouTube, X, Facebook, Threads and more • Passion for helping news organizations distribute indispensable journalism and building trusted relationships with readers • Proactive leadership and ability to manage time and prioritize tasks independently • Devotion to peer-to-peer training, as both a teacher and student • Experience using Google Analytics and Parse.ly or similar tools • Expertise in platform-specific data tools such as Meta, TikTok, Reddit, and Salesforce • Excellent written and verbal communication skills • Familiarity with news products and journalism, including media analytics and ethics • Experience with third-party distribution tools like Hootsuite, True Anthem and Echobox preferred • Experience using AI to analyze data is a plus • Resume, cover letter and examples of at least three audience-engagement projects or strategies with relevant KPIs or results