Audience Editor

Job not on LinkedIn

🕒 September 17

🇺🇸 United States – Remote

💵 $93k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✏️ Editor

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Lead audience engagement strategy for USA TODAY news, economy and lifestyles coverage • Develop strategies, workflows and best practices to drive audience growth and discoverability across social, newsletters, emerging platforms and search • Monitor platform, social, newsletter and alert analytics and translate data into action steps for journalists • Lead audience planning for major events, tentpoles and breaking news • Determine how journalism should be packaged, distributed and presented throughout the audience journey • Create, edit or optimize audience-focused content during major events and breaking news • Partner crossdivisionally on monetization and audience growth efforts across social media and distributed platforms • Manage a team of content creators and ensure consistent brand strategy, voice and execution across platforms • Create and monitor reporting and KPI progress for loyalty, engagement, relevance and other business goals • Monitor creator-industry trends and translate relevant tactics into newsroom strategies • Introduce new ideas, improve established practices and help colleagues adapt to changing audience behavior • Collaborate with the USA TODAY audience team, newsroom leadership, journalists and organizational partners

🎯 Requirements

• Bachelor's or master's degree in communications, journalism, marketing or related field preferred, or equivalent combination of education and experience • At least 5 years of newsroom experience, including management, preferably in an audience development role at a digitally-focused media organization • Journalism experience is mandatory • Proven passion and experience with storytelling via social media, search and newsletters • Expertise in platforms such as Reddit, Discord, WhatsApp, Instagram, TikTok, X, Facebook and Threads • Experience using Google Analytics and Parse.ly or similar tools • Expertise in platform-specific data tools such as Meta, TikTok, Reddit and Salesforce • Experience with third-party distribution tools like Hootsuite, True Anthem and Echobox preferred • Excellent written and verbal communication skills • Familiarity with news products and journalism, and understanding of media analytics and ethics • Ability to manage time and prioritize tasks independently • Willingness to work extended hours, including evenings, weekends and holidays, sometimes unexpectedly, when news requires it • Resume, cover letter and examples of at least three audience-engagement projects or strategies required for application

🏖️ Benefits

• Remote work, based anywhere in the United States except Alaska, Hawaii and Wyoming • Option to use a local USA TODAY newsroom as a base of operations if living nearby