Director, Acquisition

Job not on LinkedIn

🕒 October 23

🇺🇸 United States – Remote

💵 $130k - $140k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 18%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Set acquisition strategy across channels, audiences, offers, messaging and journeys, tying initiatives to subscriber and revenue targets • Own paywall and acquisition marketing strategy, partnering with Optimization on testing offers, messaging, layouts, journeys and audience targeting • Build dynamic, scalable acquisition frameworks and templates personalized by segment, product, market and channel • Use AI to analyze results, detect performance anomalies, synthesize market and competitor research, draft strategic one-pagers and shape creative direction • Partner with Product, Pricing, FP&A, Audience, Production and Analytics to forecast performance, prioritize work and resolve revenue dependencies • Lead weekly, monthly and ad hoc acquisition readouts that turn performance insights into clear actions • Build, coach and grow a team of acquisition marketers • Success measured by new subscriber starts, acquisition revenue, CAC, ROI, payback, conversion rate, lead quality, funnel performance, experiment velocity, win rate, business impact and quality of AI-supported insights

🎯 Requirements

• 8+ years in acquisition, growth or performance marketing, including 3+ years owning results for a subscription or direct-to-consumer business • Direct accountability for acquisition targets such as new starts, revenue, CAC, ROI and payback • Deep experience with paywall, onsite conversion or checkout optimization • Experience with structured experimentation programs, including test design, A/B testing, multivariate testing and statistical rigor • Strong command of acquisition unit economics and forecasting, including partnering with FP&A on targets and variance • Fluency with web and marketing analytics tools such as Google Analytics and comfort working directly in the data • Regular, practical use of generative AI for analysis, research synthesis and content development, with examples to discuss • Ability to present performance to senior leaders clearly and turn it into decisions • Bachelor's degree or equivalent experience • Nice to have: news, media or digital subscription experience • Nice to have: paywall, experimentation and personalization platforms • Nice to have: paid media, SEO or lead generation programs • Nice to have: offer and price testing experience • Nice to have: people leadership experience

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