Media Specialist – Performance Media

🕒 August 31

🤠 Texas – Remote

🤠 Texas – Remote

💵 $80k - $100k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🚫👨‍🎓 No degree required

👻 Ghost score 0%

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Vericast

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📣 Marketing

💸 Finance

💳 Fintech

Marketing • Finance • Fintech

Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.

📋 Description

• Build and traffic digital media campaigns within the assigned channel against approved strategies, budgets, targeting parameters, and client objectives • Configure audiences, budgets, flights, tracking, and pre-launch quality assurance checklists • Monitor daily delivery, pacing, and performance against KPIs • Identify and resolve routine execution, tracking, and delivery issues; escalate complex issues • Maintain campaign documentation, naming conventions, and trafficking records • Execute bid, budget, placement, audience, and creative optimizations under senior guidance • Assemble and quality-check internal and client-facing performance reports • Track engagement, conversions, acquisition metrics, pacing, and media efficiency • Summarize performance observations and surface opportunities and risks • Support test execution and accurately capture results • Build channel knowledge, complete relevant certifications and training, and apply playbooks • Contribute observations to process improvement and automation opportunities • Use AI-enabled tools and automation solutions to improve campaign workflows • Follow client requirements, industry regulations, platform policies, and financial services compliance standards • Coordinate with Client Services, Analytics, Product, Creative, and Operations teams • Escalate performance concerns, operational risks, and compliance questions

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred • 2 to 4 years of experience in digital media, performance marketing, media buying, campaign management, or marketing operations • Hands-on experience executing campaigns in at least one performance media channel • Experience in a financial institution, agency, marketing services, or other performance-driven environment preferred • Exposure to regulated industries or compliance-sensitive marketing programs is a plus • Working knowledge of at least one performance media channel with the ability to execute routine campaign work independently • Familiarity with conversion tracking, audience targeting, and standard digital media metrics • Strong analytical and problem-solving skills • High attention to detail and strong organizational skills across multiple concurrent campaigns • Clear written and verbal communication and effective cross-functional collaboration • Ability to learn new platforms and technologies quickly and apply feedback • Comfort working in a fast-paced environment with shifting priorities

🏖️ Benefits

• Remote work options • Workplace flexibility • Equal employment opportunity • Disability accommodations during the selection process