Marketing Automation Developer

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November 26

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Vida Health

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Healthcare Insurance • Wellness • SaaS

Vida Health is a company committed to improving health outcomes for various physical and mental health conditions, including diabetes, obesity, depression, and hypertension. They offer personalized, human-led care combined with digital technology to manage and treat these complex conditions. Vida Health partners with employers, health plans, and consultants to provide comprehensive health solutions. Their services include video chats and text-based messaging with healthcare providers, and they utilize machine learning and synced devices to personalize member care. They focus on significant cost savings and improved health outcomes for cardiometabolic conditions, guaranteeing results and offering up to 100% of fees at risk for both physical and mental healthcare.

501 - 1000 employees

Founded 2014

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

📋 Description

• Develop, test and deploy custom attributes and custom event data flows from DBT/BigQuery to Braze, enabling rich personalization and dynamic audience targeting. • Create complex Braze canvases and campaigns. • Partner with marketing and data teams to ensure accurate, real-time data syncing and scalable campaign automation. • Implement and maintain data integrations, including merging data records, performing regular data maintenance and removing unnecessary data fields. • Manage Braze analytics tools and reporting- unlock enrollment and campaign level reporting within Braze. • Proactively identify and resolve data integrity issues impacting campaign performance and reporting accuracy. • Help architect a sustainable, future-proof MarTech foundation for omnichannel communication and advanced analytics. • Conduct QA for all lifecycle campaigns across channels (email, webhooks, SMS, push, IAM, content cards) with a focus on segmentation custom attribute and custom event logic. • Lead foundational Braze development by optimizing DBT and BigQuery data models, configuring custom attributes and custom events, writing and running SQL queries in BigQuery and troubleshooting technical issues across the marketing data stack. • Complex target audience segment creation.

🎯 Requirements

• 1-2 years of experience working in Braze CRM tool. • 1 year of writing SQL scripts in BigQuery or similar tool. • Tech skills: API work, data modeling, analytics, SQL, scripting. • Familiarity with DBT data models preferred. • Familiarity with Looker data models preferred.