Head of Product Marketing

🕒 April 23

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Pion

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

🛍️ eCommerce

Marketing • Advertising • eCommerce

Pion is a company focused on youth marketing, specifically targeting Gen Z consumers. They offer a range of services, including verification solutions for student and military discounts, advertising across different media channels, and providing insights through research and events. Pion aims to help brands connect with the next generation of shoppers by leveraging unique first-party data. With services that include influencer marketing and experiential campaigns, Pion helps marketing teams engage and convert valuable consumer groups effectively.

📋 Description

• Deeply researching the market, tracking competitors, and defining exactly who we sell to (ICPs and Personas) across SaaS, Affiliate, and Media. • You will operate simultaneously between the Product, Marketing and Sales teams, defining a strong B2B/B2C strategy which supports these teams to reach their OKR's • Partnering with the Sales and Sales Enablement teams, utilising tools such as Gong to gather client feedback, understand perspectives and maintain a feedback loop to the Product teams. • Partnering with Product Managers to define product features/value. Building the foundational messaging frameworks for how we talk about our products. • Writing and producing all external marketing assets: B2B website copy, LinkedIn content, customer emails, and top-of-funnel marketing campaigns. • Owning the overarching messaging, positioning, and narrative consistency for major external events (e.g., Pioneer & YMS). • Tracking market perception—how the wider world and target market react to the Pion brand, our products, and our positioning.

🎯 Requirements

• Multi-Product Experience: Proven experience marketing a complex portfolio of products (SaaS, Media, and/or Affiliate network experience is highly preferred). • Exceptional Storytelling: You must be an elite copywriter and communicator who can translate complex technical features into compelling, benefit-driven market messaging. • Analytical Researcher: A natural curiosity for market dynamics, competitor movements, and buyer psychology. • Collaborative DNA: A strong track record of partnering successfully with Product Management (PMs) to extract value, and Sales Enablement to hand off messaging. • Someone who can operate strategically, but is most certainly someone who is hands on as an individual contributor and can get stuck into the detail of "doing" • Understands how to drive Product Marketing metrics: Revenue generated, market/website traffic, reach and engagement metrics, win rates.

🏖️ Benefits

• 💰 Competitive salary. • 🌴 30 days annual leave, plus bank holidays. • 🏆 Accredited 'Great Place To Work’ company in three categories. • 🧠 Commitment to personal development and career growth, coaching workshops and progression plans. • 👩🏽‍💻Remote-first working environment. This means you’re not obligated to come into the office, you can choose the environment you think you excel best in with up to 180 days working from abroad (subject to approval — sadly, we can’t say yes to every beach). • 📅Flexible working hours (start between 8-10am and finish between 4:30-6:30pm). • ❤️ Focus on welfare. We offer a monthly wellness allowance, gym memberships, access to mental health first aiders, a health cash plan and more. • 🛍️ Access to incredible partnership discounts for the biggest brands in the world. Think Google, Apple, GymShark, Domino's, Uber and loads more! • 💻 £200 work from home set up allowance to put towards your at-home working space.