Digital Content Lead, AI, SEO, Web Strategy

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World Kinect

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

⚡ Energy

🚗 Transport

Energy • Transport • Sustainability

World Kinect is a Fortune 100 leader in the global energy industry, providing energy solutions across the aviation, marine, and land transport sectors. The company focuses on delivering fuel and energy services efficiently worldwide, leveraging a robust and scalable distribution platform. World Kinect is committed to sustainability, investing in renewable energy sources and solutions to support decarbonization and energy efficiency. Its services include energy procurement, brokerage, supply, risk management, and various sustainability services such as renewable energy sourcing and emission trading schemes.

📋 Description

• Own the Global Web Content Experience • Own end to end website content strategy, including content architecture, structure, governance, publishing workflows, and regional SEO performance • Ensure content aligns with regional presence, brand voice, user journeys, accessibility standards, and business goals • Act as the point of contact for CMS governance, regional scaling, site maintenance, hosting coordination, user access, and content audits • Define and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies • Optimize how World Fuel appears across search engines such as Google and Bing, AI driven platforms such as ChatGPT, Gemini, and Copilot, and regional platforms such as Google Maps • Drive on site and technical SEO improvements, including metadata, schema, internal linking, structured content, and site performance • Design and execute a digital PR and off site content strategy • Strengthen brand authority across third party platforms, industry publications, and partner ecosystems • Ensure consistent and credible brand representation beyond owned channels • Partner with development teams to improve site performance, scalability, mobile experience, and technical SEO implementation • Work with analytics, CRM, and paid media teams to align content with broader marketing strategies • Support A/B testing and conversion optimization initiatives • Establish and maintain content governance standards and SEO best practices across global teams • Provide training and guidance to marketing and content stakeholders on publishing, SEO, and content quality • Monitor performance, analyse trends, and deliver actionable insights to improve engagement and search visibility • Contribute to CMS enhancements, re platforming initiatives, and digital roadmap prioritisation

🎯 Requirements

• Experience leading SEO, content, location management, or web strategy in a global or enterprise environment • Experience building or influencing brand presence beyond owned channels, including digital PR, off site SEO, and partnerships • Strong understanding of SEO and technical optimisation • Strong understanding of AI driven search, including AEO, GEO, AI Overviews, and LLM based discovery • Proven experience in regional search strategies and location management • Strong content strategy and digital user experience capability • Hands on experience with CMS platforms such as Drupal, WordPress, Sitecore, or Optimizely, and tools such as Google Business or SEMrush • Strong familiarity with SEO and analytics tools including SEMrush, Hotjar, Ahrefs, Google Search Console, and GA4 • Ability to translate complex data into clear insights and actionable strategies • Strong stakeholder management skills with the ability to influence across global teams.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities