Lead Regional Marketing Manager

🕒 September 25

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 12%

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Workiva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 $689.3k Venture Round on 2014-10

Consulting • Healthcare • Logistics

Workiva is a comprehensive platform designed for corporate reporting, ESG, audit, and risk management. It offers integrated reporting solutions that connect data, unify processes, and empower teams to focus on value-added work. Over 6000 international companies trust Workiva for its ability to streamline workflows and provide a single source of truth for financial and non-financial data. The platform incorporates cutting-edge technology, including AI and automation, to enhance security and compliance with current and future regulatory requirements. Workiva's solutions are tailored to various sectors, including banking, insurance, and investments, and the platform supports teams in accounting, finance, audit, risk, and sustainability.

📋 Description

• Partner with UK Sales leadership to align pipeline, account, and bookings priorities • Build integrated marketing plans connecting Sales priorities with regional, digital, ABX, content, event, and partner activity • Collaborate with Partner Marketing to create joint campaigns, account engagement, and pipeline • Identify pipeline gaps and target audiences to build focused marketing programmes • Drive Sales, Marketing, and Partner interlock across planning, campaign activation, follow-up, and opportunity progression • Direct priority Corporate and Public Sector programmes as these businesses scale • Guide cross-functional initiatives spanning digital, content, ABM, webinars, executive engagement, events, and partner activity • Align with Sales, TDR, and Partner teams to improve campaign follow-up and account engagement • Evaluate account, engagement, and pipeline data to measure impact and optimise investment • Execute strategic executive programmes, roundtables, and industry engagements aligned to target accounts • Manage Corporate and Public Sector activation within flagship UK programmes like Accelerate • Shape the wider UK marketing plan across Corporate, Public Sector, Major, Strategic, and FSI • Adapt global, EMEA, and partner resources to maximize scale and impact • Influence cross-functional stakeholders in a complex matrix organization to drive business outcomes • Report to the Senior Marketing Director and own priority programmes from strategy through execution

🎯 Requirements

• 10+ years of B2B marketing experience focused on regional, integrated, or demand-generation marketing • Proven track record of partnering with Sales leadership to deliver commercially aligned plans • Background in developing integrated programmes that generate and progress enterprise pipeline • Deep understanding of pipeline management, account engagement, and buyer journeys • Experience designing integrated campaigns and account-based programmes in B2B SaaS • Hands-on experience using Salesforce and Marketo to inform data-driven decisions • Experience marketing to executive, corporate, enterprise, or Public Sector audiences in the UK • Track record of working with partners, alliances, or channel teams on joint GTM programmes • Background in developing or scaling a new go-to-market motion • Strong grasp of ABM, digital demand generation, and executive engagement strategies • Ability to translate Sales priorities and market insight into actionable marketing programmes • Exceptional relationship skills to influence Sales, Partner, regional, and global marketing teams • Commercial mindset balancing strategic planning with hands-on delivery in a fast-paced environment • Reliable internet access for remote work outside a Workiva office

🏖️ Benefits

• Up to 25% travel for internal meetings, customer programmes, and industry events • Reliable internet access for remote work outside a Workiva office • Reasonable accommodations for applicants with disabilities • Comprehensive security and privacy training tailored to employees’ roles

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