Marketing Lead – Maternity Cover

Job not on LinkedIn

🔥 8 hours ago

🇬🇧 United Kingdom – Remote

💵 £55k - £61k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 0%

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Whereby

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Series A on 2021-03

Healthcare • Consulting • Logistics

Whereby is a company that provides customizable video call integration solutions through its API and SDK, making it ideal for platforms such as Telehealth and Digital Mental Health. Its offerings include a pre-built user interface, full meeting UI customization using their browser SDK with React hooks, and the ability to embed video calls effortlessly. Emphasizing security and compliance, Whereby is GDPR and HIPAA compliant, and ISO 27001 certified. The company is trusted by over five million people and is noted for its reliable, scalable, and easy-to-implement video calling infrastructure. Whereby powers millions of video calls globally, especially serving as a provider for leading Telehealth platforms.

📋 Description

• Lead and execute Whereby’s Marketing strategy • Grow the Whereby brand, increase awareness, generate and capture demand, and increase sales pipeline, revenue, and user acquisition • Increase sign-ups and adoption of Whereby Embedded API and Whereby Meetings, with a focus on healthcare • Execute account-based marketing, brand-building, sales enablement, and product-led acquisition strategies • Collaborate with the Commercial team and departments across the business on B2B Marketing • Develop and execute campaigns and tactics across multiple channels • Build relationships with internal and external stakeholders, agencies, and vendors • Measure and report on marketing performance and provide insights for company goals • Recommend Marketing budget allocations and propose spend to the Chief Commercial Officer • Manage always-on Marketing activity spend • Use analytics tools to report on marketing effectiveness and impact • Support the leadership team with board-level insights • Report to the Chief Commercial Officer • Provide maternity cover for the current Marketing Lead

🎯 Requirements

• Eligible to work in the UK without sponsorship from Whereby • Previous B2B Marketing experience in a start-up environment • Generalist marketing experience with willingness to get involved wherever needed • Current Marketing Lead or Senior Marketing Manager experience • Proven hands-on experience in all or most of: Content/Social Media Marketing, Account Based Marketing, Brand building, SEO, Product Marketing, Performance Marketing, Lifecycle Marketing, CRO/website management, and Event Marketing • Solid experience in B2B Marketing • Experience in Health tech or with a technical/developer-focused product is a bonus • Start-up experience is desired • Distributed team experience is beneficial • Ability to think strategically and execute hands-on tactics and campaigns across multiple channels • Excellent communication, autonomy, collaboration, adaptability, prioritisation, organisation, customer focus, creative thinking, and analytical ability

🏖️ Benefits

• Unlimited holiday • Flexible, fully remote working setup • Home office budget • Enhanced parental leave • Equity • Support from a performance marketing agency and freelance designer