Marketing Specialist – Professional Services

Job not on LinkedIn

November 4

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

+1 more states

🏄 California – Remote 🐊 Florida – Remote 🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Work Truck Solutions

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Transport • SaaS • B2B

Work Truck Solutions is a company that connects commercial vehicle dealers, buyers, manufacturers, and upfitters through advanced inventory management, operational analytics, and digital marketing tools. The company provides insights and intelligence to help industry stakeholders make data-driven decisions, improve inventory management, and enhance profitability. Work Truck Solutions also helps streamline the commercial sales process by providing tools that reduce friction and save time for dealers and buyers. Their solutions are designed to present the right truck for the job effectively, maximizing the potential of commercial vehicle inventory. The company emphasizes developing high-quality leads and boosting return on investment by showcasing commercial inventory efficiently.

51 - 200 employees

🚗 Transport

☁️ SaaS

🤝 B2B

💰 Series B on 2020-12

📋 Description

• Successfully onboard dealerships onto Facebook Ads from beginning to end, including, but not limited to, ad account creation, Facebook page linking, audience research, billing, and campaign creation and scheduling • Successfully onboard dealerships to run Google vehicle listing ads • Organize and build well-structured campaigns, ad sets, and ads monthly • Designing compelling monthly email marketing campaigns for Work Truck Solutions customers and maintain campaigns for multiple resends throughout the month • Proactively communicate with customers via email and on the phone/in video meetings to determine needs (i.e., budget, timelines, vehicles/body types to advertise, copy, etc.), understand their target audience and marketing goals • Must be able to both listen to customer needs/concerns and make recommendations • Conduct in-depth analysis of social media and email marketing campaign performance using relevant metrics and analytics tools to determine effectiveness, record qualitative and quantitative data of each campaign, and create plans of action for campaign revisions • Perform regular reviews with customers to report results and identify opportunities for improvement • Identify opportunities to improve campaign effectiveness and recommend data-driven strategies for optimization • Stay up-to-date on the latest digital marketing trends and best practices

🎯 Requirements

• Experience in paid social media marketing and/or email marketing is required • Experience either working at or directly with automotive dealerships is strongly preferred • Proven ability to create engaging and effective social media content (text, images, videos) • Experience with email marketing platforms (e.g. ActiveCampaign, Mailchimp, Iterable, etc.) and Salesforce is desired. • Strong analytical skills with the ability to interpret and apply data insights • Excellent communication and writing skills • This is a customer-facing position that requires the ability to communicate effectively and professionally in online meetings.

🏖️ Benefits

• Work on meaningful projects that shape the future of the commercial vehicle industry. • Competitive salary. • Fully remote Monday-Friday work week. • Comprehensive medical, dental, and 401k benefits, with complimentary life insurance. • Paid Time Off (PTO) and holidays. • Flexible scheduling, subject to manager’s approval. • Opportunity to work with a supportive and innovative team.