Director, Audience & Connections Strategy

🕒 4 days ago

🇺🇸 United States – Remote

💵 $118k - $130k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Develop comprehensive connections strategies across paid, owned, and earned channels • Conduct analysis and research to uncover category, cultural, and consumer insights • Create consumer journeys mapping the path to purchase and key moments of influence • Serve as a strategic thought partner to clients on media investment decisions • Collaborate with media, data, account, and creative teams • Define measurement frameworks across the consumer journey • Represent the agency's strategic point of view in client presentations and new business pitches • Lead strategy and insights on new business pitches with media strategy • Contribute to thought leadership initiatives • Provide strategic guidance and feedback to cross-functional partners

🎯 Requirements

• 6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment • Deep expertise in audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb • Proven success partnering with integrated media teams across traditional and digital channels • Ability to cultivate and grow client partnerships • Background supporting new business pitches and collaborating closely with media strategy • Experience presenting strategic recommendations to senior client stakeholders and internal leadership • Deep understanding of digital, social, programmatic, and traditional media channels • Strong analytical skills • Experience developing consumer journey frameworks and campaign platforms • Working knowledge of AI tools and ability to design creative prompts • Strategic, consumer-centric mindset • Strong communication and presentation skills • Understanding of media planning, research, and measurement methodologies • Position is not eligible for immigration sponsorship • Must be authorized to work in the United States, as indicated by E-Verify requirements

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Annual performance bonus (not guaranteed; eligibility requirements apply)

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