Digital Campaign Measurement Specialist, Enterprise/Brand Sales

🕒 July 16

🇺🇸 United States – Remote

💵 $100k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤑 Sales

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Yelp

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

🍽️ Food & Beverage

🏨 Hospitality

📣 Marketing

Food & Beverage • Hospitality • Marketing

Yelp is a platform that connects people with great local businesses, allowing users to write and share reviews of a variety of services including restaurants, boutiques, salons, dentists, mechanics, plumbers, and more. With approximately 155 million cumulative reviews contributed by users, Yelp enhances the consumer experience by bringing traditional word-of-mouth recommendations online.

📋 Description

• Serve as a key measurement expert on client engagements, partnering with sales teams to deliver actionable insights and guidance. • Develop and implement attribution models, lift studies, and performance analyses for client-facing projects. • Guide clients on measurement maturity, data strategy, tracking implementation, and experimentation design. • Translate complex analytics into clear, relevant business recommendations for marketing stakeholders. • Support clients in understanding cross-channel performance and maximizing the impact of their media investments. • Use Chatbench, Yelp’s internal tool that provides secure access to a number of LLM models, to research, draft proposals, analyze data and overcome objections. • Equip account teams with compelling measurement narratives and insights to support renewals, upsells, and new business pitches. • Build and present measurement playbooks, ROI cases, and insight packages tailored to client verticals and needs. • Define KPIs, reporting standards, and best practices for measurement with account team partners.

🎯 Requirements

• 3+ years experience in digital advertising, analytics, measurement, or marketing science • Direct experience delivering analytics or measurement solutions to clients at a platform, publisher, or agency • Proficient in attribution, lift testing, experimentation, and digital media modeling • Ability to communicate complex analytical concepts clearly to non-technical audiences • Success working cross-functionally with sales teams and marketers • Familiarity with ad platforms (Google, Meta, TikTok, Amazon Ads), DSPs, or ad measurement vendors • Experience with MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), incrementality, identity solutions, and event tracking • Strong business storytelling skills and an understanding of privacy impacts on measurement • Ability to handle objections and negotiate measurement/KPI’s with key client decision-makers

🏖️ Benefits

• Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter) • 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan