Senior Product Marketing Manager

🕒 August 23

🇺🇸 United States – Remote

💵 $160k - $185k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 5%

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Logo of YipitData

YipitData

201 - 500 employees

💸 Finance

🏢 Enterprise

Finance • Enterprise • Data Analysis

YipitData is a company that specializes in providing accurate, timely insights on over 1,000 companies by analyzing billions of data points every day. They offer detailed research to help investors make smarter decisions and assist companies in increasing market share, sales, and customer base. YipitData delivers alternative data through a range of datasets, including receipt data, card data, web data, and publicly reported earnings. This data is used to track market trends, consumer behavior, and product categories, enabling businesses to gain transparency into performance metrics. Their services cater to investors, companies, and data partners, with a strong focus on accuracy and near real-time data delivery.

📋 Description

• Own product positioning and go-to-market strategy for AI and big data products • Define ideal customer profiles and tailor messaging to investor segments • Partner with Product, Revenue, and Insights teams to influence roadmap decisions • Lead competitive intelligence across traditional data providers and emerging AI platforms • Collaborate on pricing and packaging across data, software, and AI products • Develop and scale sales enablement and marketing assets • Establish and track GTM success metrics, including adoption, pipeline impact, and win rates • Shape how YipitData’s alternative data platform, Investor Portal, data feeds, and AI-powered agents and MCPs are understood, launched, and sold to public investors

🎯 Requirements

• 5+ years of experience in product marketing or a related role, ideally working on B2B, data, or AI-driven products • Strong ability to translate complex, technical capabilities into compelling narratives • Interest in or experience with AI and data products • Comfort operating in fast-moving, ambiguous environments • Experience working closely with product teams and influencing decisions early • Ability to operate both strategically and tactically, with ownership over outcomes end-to-end • Strong written and verbal communication skills • Candidates must not currently or in the future require visa sponsorship

🏖️ Benefits

• 10% performance bonus • Equity • Flexible work hours • Flexible vacation • Generous 401K match • Parental leave • Team events • Wellness budget • Learning reimbursement

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