Marketing Manager – China

Job not on LinkedIn

🔥 10 minutes ago

🌏 Anywhere in the World

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Yodo1 Games

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🎮 Gaming

🤝 B2B

💰 $11M Series B - Yodo1 on 2013-12

Gaming • B2B

Yodo1 is a games publishing and growth partner that helps indie and solo mobile game developers scale, monetize, and publish games — originally focusing on China and now operating worldwide. Founded in 2011 by industry veterans, Yodo1 pairs publishing expertise, marketing, localization and growth technologies to accelerate game performance; notable partnerships include titles such as Rodeo Stampede, Transformers: Earth Wars, and Crossy Road. The company positions itself as a B2B partner for studios, offering services across publishing, monetization, user acquisition and China market entry while combining industry experience with analytics-driven tools.

📋 Description

• Own and build BiG’s full-funnel marketing strategy, including positioning, demand generation, brand, content, events, and marketing operations • Define positioning, messaging, target audiences, channel strategy, and marketing roadmap across China and international markets • Build and improve marketing capabilities, processes, systems, and operating rhythm • Partner with Business Development and Licensing to generate qualified opportunities and accelerate commercial conversations • Develop demand-generation strategies and campaigns for game developers, licensors, and partners • Own content and thought-leadership strategy across LinkedIn, WeChat, webinars, industry media, case studies, customer stories, and other channels • Develop marketing strategies for ChinaJoy, Gamescom, GDC, webinars, partner announcements, and IP launches • Identify and develop stories around partnerships, market trends, customer success, IP opportunities, and BiG’s gaming ecosystem position • Establish KPIs and reporting frameworks for pipeline, lead generation, engagement, brand visibility, and commercial objectives • Use data to expand, change, automate, or stop activities • Use AI and automation to redesign workflows, improve output quality and speed, generate leads, and reduce manual work • Own and optimize the marketing technology stack, including HubSpot, CRM workflows, email automation, landing pages, analytics, and supporting tools • Build scalable lead-generation and nurturing processes with Business Development • Coordinate external agencies, freelancers, partners, and internal stakeholders • Execute critical campaigns, content, pages, communications, or workflows when necessary • Continuously evaluate and evolve BiG’s marketing function as the business, product offering, and partnerships grow

🎯 Requirements

• 5+ years of experience in B2B marketing, gaming, technology, SaaS, licensing, entertainment, or another relevant sector • Experience owning marketing strategy, not only executing campaigns designed by others • Ability to translate commercial or business objectives into marketing priorities, plans, and measurable outcomes • Experience building or significantly improving a marketing function, capability, process, channel, or program from 0 to 1 • Strong independent judgment and ability to operate with limited structure or predefined processes • Strong understanding of B2B demand generation, content marketing, lifecycle marketing, brand positioning, and marketing operations • Experience using HubSpot or equivalent CRM/marketing automation platforms • Practical experience using AI tools and automation within marketing workflows • Strong analytical skills and experience defining KPIs, measuring performance, and making data-based prioritization decisions • Strong project and stakeholder-management skills • Excellent written and verbal communication skills in English • Ability to operate effectively across global, distributed teams • Genuine interest in gaming, entertainment, IP, and technology • Native Chinese (Mandarin) is a must-have

🏖️ Benefits

• Allowance to purchase your own device or equipment • Variable compensation through the annual bonus program • Work from anywhere in the world • Flexible hours • Unlimited paid time off • Flexible currency of payment • Trust and freedom to try, fail, learn fast, and make a real impact • Career acceleration and growth opportunities • Direct access to management for pitching ideas • Energetic, fast-learning, supportive, and diverse global team community