Zebra Strategies
11 - 50 employees
📣 Marketing
📦 Logistics
💼 Consulting
Marketing • Logistics • Consulting
Zebra Strategies is a minority-owned research firm that specializes in amplifying the voices of cross-cultural, vulnerable, and underserved populations. It offers a diverse range of research services, including market research, quantitative and qualitative research, and focus group moderation. The firm aims to address the marketing and advertising deficiencies by engaging perspectives from different cultures, ethnicities, and socioeconomic backgrounds. With a certified SBA HUBZone status and a commitment to inventive recruitment strategies, Zebra Strategies is known for its holistic approach to discovering solutions for its clients through an understanding of diverse populations.
Senior Performance Marketing Manager
Job not on LinkedIn
🕒 July 10
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Zebra Strategies
11 - 50 employees
📣 Marketing
📦 Logistics
💼 Consulting
Marketing • Logistics • Consulting
Zebra Strategies is a minority-owned research firm that specializes in amplifying the voices of cross-cultural, vulnerable, and underserved populations. It offers a diverse range of research services, including market research, quantitative and qualitative research, and focus group moderation. The firm aims to address the marketing and advertising deficiencies by engaging perspectives from different cultures, ethnicities, and socioeconomic backgrounds. With a certified SBA HUBZone status and a commitment to inventive recruitment strategies, Zebra Strategies is known for its holistic approach to discovering solutions for its clients through an understanding of diverse populations.
📋 Description
• Own performance marketing campaigns for our affiliate program (Impact Radius), media networks, and other emerging platforms. • Continuously test new channels, partners, and creative formats to expand our reach and uncover scalable opportunities. • Develop hypotheses, design experiments, and measure results to drive insights and optimize ROI. • Manage budgets, pacing, and forecasts across multiple campaigns and channels. • Partner with creative and brand teams to brief and refine ad assets tailored to each platform. • Report on campaign performance, channel mix, and learnings to cross-functional stakeholders. • Stay ahead of trends in performance marketing and identify new opportunities for growth.
🎯 Requirements
• 7-10 years of experience in performance marketing, with direct ownership of paid social channels (Meta, Snap, TikTok strongly preferred) • Proven track record of scaling campaigns and optimizing CAC/LTV • Comfort with data analysis, A/B testing, and performance measurement (e.g., Google Analytics, MMPs, internal dashboards) • Strong communication skills with the ability to translate performance insights into business impact • Curiosity and adaptability — eager to experiment with new channels and approaches • Experience in insurance, fintech, or another high-consideration category is a plus
🏖️ Benefits
• Competitive Compensation & Stock Option Offering • Health, Dental, Vision & Disability Coverages • Sabbatical program for tenured employees • HSA offering + employer contribution • Fertility support through Carrot • $100 monthly wellness perk • $300 pet reimbursement program • 401k with match • Unlimited PTO (paid time off) + flexibility to enjoy it • Paid Parental Leave Program • Learning & Development Opportunities
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