Senior Lifecycle Marketing Specialist

🕒 May 31

🏄 California, Connecticut, +5 more states – Remote

🏄 California – Remote 🦌 Connecticut – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote ☕ Washington – Remote

💵 $90.9k - $145.1k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Zillow

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2006

🏠 Real Estate

🛍️ eCommerce

👥 B2C

💰 $4.1M Post-IPO Equity on 2012-12

Real Estate • eCommerce • B2C

Zillow is a leading real estate and property rental marketplace that provides comprehensive information on homes, apartments, and properties for sale or rent. It offers users tools to search for properties, calculate mortgage rates, and connect with real estate agents. The platform also features innovative algorithms that provide Zestimates, which are estimated market values of homes. Zillow is a go-to resource for individuals looking to buy, sell, or rent properties, as well as for agents and brokers who want to reach a wider audience.

📋 Description

• Design and execute scalable lifecycle programs spanning MQL → SQL → Opportunity → Closed-Won → Retention • Diagnose conversion gaps and friction points across the funnel and implement data-backed improvements • Improve pipeline velocity, lead-to-opportunity conversion, and revenue contribution • Develop segmented, multi-touch nurture programs aligned to buying stage, persona, and cohort • Create re-engagement campaigns to activate stalled or aging leads • Continuously test messaging, timing, channel mix, and offers to improve performance • Partner with Event Marketing and Demand Gen to maximize event ROI • Design pre-event, at-event, and post-event nurture streams • Operationalize event lead capture, scoring, segmentation, and pipeline follow-up • Scope and implement automated lifecycle journeys within Salesforce/Pardot, Marketo, HubSpot, or similar platforms • Leverage dynamic content and cohort-based personalization strategies • Collaborate cross-functionally to ensure accurate tracking and reporting • Use pipeline metrics, attribution reporting, and lifecycle dashboards to evaluate impact and merchandise efforts • Translate insights into clear recommendations and optimization roadmaps • Tie marketing activity directly to pipeline and revenue outcomes.

🎯 Requirements

• 3–5+ years of B2B lifecycle, CRM, or demand generation experience in a revenue-driven organization • Strong working knowledge of B2B funnel mechanics, pipeline metrics, lifecycle stage definitions, and revenue attribution • Demonstrated experience building and optimizing segmented automated nurture programs that convert • Event marketing campaigns • Hands-on experience with a B2B marketing automation platform (Salesforce/Pardot, Marketo, HubSpot, etc.) • Proven track record of improving MQL-to-SQL conversion, accelerating pipeline velocity, or increasing closed-won rates • Strong analytical mindset; comfortable working with tools like GA, Databricks, Salesforce reporting, or similar • Experience building and troubleshooting HTML email templates and writing marketing copy. • Comfortable operating in ambiguity and building programs from the ground up • Strong cross-functional collaborator with Sales, Product Marketing, and Marketing Operations • Clear, confident communicator with strong project management skills.

🏖️ Benefits

• Equity awards based on experience, performance, and location