Media Buyer – Programmatic

🔥 22 hours ago

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Channel Factory

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

📱 Media

Marketing • Advertising • Media

Channel Factory is a company that provides advanced solutions for video advertising across social media platforms. They focus on ensuring brand safety and suitability by categorizing content to align with advertisers' needs. Their proprietary technology helps brands avoid harmful or unsuitable content, aiming to amplify positive and contextually relevant content to drive commercial benefits. Channel Factory is known for its social responsibility, promoting inclusivity and supporting under-represented creators. They work predominantly in media and advertising, offering services through self-service platforms and managed options, with a strong global presence.

📋 Description

• Create and launch video campaigns across multiple platforms, including YouTube, Google Video Partners, and Facebook • Manage campaigns continuously to optimize performance and delivery and exceed KPI expectations • Troubleshoot pixels, tags, creative, and third-party vendors for proper campaign execution • Collaborate with team members, third-party vendors, and clients to launch and optimize campaigns • Serve as the technical point of contact for internal teams and clients • Communicate new product updates and features to internal teams • Partner with Account Management to develop client upsell strategies using data, analytics, marketplace trends, and new products/features • Monitor the evolving digital ecosystem and relevant cultural events affecting campaign buying strategies • Identify business-growth opportunities through campaign analytics and marketplace trends • Perform other assigned duties

🎯 Requirements

• BA/BS • 3+ years of YouTube, SEM, Facebook/PMDs, and/or Programmatic/Trading Desks buying and execution experience • 1+ years of YouTube AdWords video auction experience • Passion and knowledge of the online video space, including marketplace trends, third-party research partners, DMPs, and studies • Strong data and analytics skills • Ability to test creative buying techniques • Ability to manage and prioritize multiple campaigns across US time zones, platforms, and ad formats • Knowledge of Excel calculations, pivot tables, and graphs • Strong interpersonal communication skills in-person, on the phone, or virtually • Proactive issue detection and solution creation • Creative, solution-oriented, and resourceful approach • Self-directed professionalism with understanding of client needs and sense of urgency, focus, and discipline • Highly organized and detail-oriented • Ability to work collaboratively and independently • Highest levels of professionalism, integrity, and ethics • Occasional travel for in-person collaboration, meetings, trainings, etc. may be required

🏖️ Benefits

• Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations • Competitive salary • Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance) • Cell phone and Wi-Fi reimbursement • Gym Stipend • Bill Spend Stipend