Channel Marketing Manager

🔥 23 hours ago

🇺🇸 United States – Remote

💵 $106k - $145k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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NETGEAR

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1996

🔧 Hardware

🛍️ eCommerce

📡 Telecommunications

Hardware • eCommerce • Telecommunications

NETGEAR is a technology company that specializes in networking products, including WiFi routers, mesh systems, cable modems, and mobile hotspots. They provide solutions for both home and business networking, with a focus on enhancing connectivity through innovative products such as Orbi and Nighthawk routers. NETGEAR also offers security software, parental controls, and support services to ensure optimal performance and safety of users' internet connections.

📋 Description

• Drive partner-led demand and pipeline growth across the assigned region • Understand the regional channel ecosystem, partner business models, customer segments, buying motions, and market dynamics • Act as the regional expert on how partners influence, generate, and close demand • Equip partners with content, messaging, tools, campaign assets, and regional customer-use-case content • Localize and activate global partner campaigns • Drive partner adoption of marketing programs and track engagement • Partner with Sales to plan, activate, and optimize regional MDF investments • Collaborate with regional sales leadership and field teams on shared pipeline and revenue goals • Align channel marketing plans with regional sales priorities and growth targets • Participate in regional sales planning, QBRs, and cadence meetings as channel marketing lead • Own regional partner communications, newsletters, announcements, and campaign communications • Translate global updates, launches, and programs into regional action • Support and execute regional partner events, distributor events, trade shows, and industry events • Plan, execute, and follow up on events with sales and partners • Support regional execution of the partner program, including enablement, launches, and engagement • Collaborate on partner recruitment initiatives and identify regional partner coverage gaps • Reinforce partner value proposition and program benefits through consistent messaging • Track channel marketing performance against KPIs including pipeline contribution, engagement, event ROI, and partner adoption • Optimize programs using data and feedback • Share regional insights and best practices with global teams

🎯 Requirements

• 7+ years of experience in B2B marketing, with significant experience in channel or partner marketing • Strong understanding of partner ecosystems and routes to market, including VARs, integrators, MSPs, and distributors • Proven experience working closely with field sales teams on shared revenue goals • Experience supporting or executing regional events • Strong communication skills • Highly organized and execution-oriented • Comfortable operating in a fast-moving environment

🏖️ Benefits

• Equity • Bonus