Brand Manager, Retail Product Launch

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ZOE.COM

WebsiteLinkedInAll Job Openings

- employees

🏥 Healthcare

🍽️ Food & Beverage

📣 Marketing

Healthcare • Food & Beverage • Marketing

ZOE. COM is a consumer-focused health and personalised nutrition company that combines app-based coaching, gut microbiome testing, and subscription products to help people improve digestion, energy, and overall wellbeing. Using large-scale scientific research and randomized controlled trials, ZOE provides personalized dietary advice, a Gut Health Test, a members' app, and sells a plant-based supplement (Daily30+) through direct-to-consumer channels.

📋 Description

• Own all retail marketing for the January retail launch across POS, press, and digital channels • Collaborate with the in-house creative team and retail contacts to recommend media mix, brief creative execution, and measure campaign success • Analyze monthly retail sales and recommend actions based on results • Integrate products into retailer key moments and promotional opportunities • Turn the gifting strategy into execution by creating December and January gifting solutions • Create a development pipeline for new gifts across 2027 • Review prior sampling learnings, recommend a portfolio-wide sampling approach, and execute recommendations with an agency • Support selected NPD projects, including SKU extensions and packaging evolution • Support consumer research projects across all product areas • Collaborate across Marketing, Operations, Analytics, internal stakeholders, external stakeholders, retail contacts, and agencies

🎯 Requirements

• Demonstrable track record of execution in fast-paced, high-growth marketing roles, including FMCG products sold in retail • Ideally experience with retail marketing campaigns, packaging development, NPD, and using consumer insight for product recommendations • Significant marketing experience launching new FMCG products into UK grocery or high-street retail • Ability to critique product and packaging solutions using consumer knowledge and understanding • Strong knowledge of the UK retail environment, including grocery, high street, and OOH • Strong project management skills with the ability to manage complexity and pace • Ability to align multiple internal and external stakeholders as a cross-functional operator • Analytical mindset with the ability to turn performance data into action • Strong point of view on excellent retail and product execution • Passion for ZOE’s mission and interest in health, nutrition, and wellness

🏖️ Benefits

• Equity/benefits breakdown as part of the offer process • Equal opportunity employer • Reasonable accommodations during the interview process • Remote work arrangement