Performance Marketing Manager – D2C E-commerce

🕒 Agosto 20

🇮🇳 Índia – Remoto

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 17%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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367 Agency

11 - 50 funcionários

Fundada em 2020

💼 Consultoria

🍽️ Alimentos e Bebidas

📦 Logística

Consulting • Food & Beverage • Logistics

A 367 Agency é uma agência de marketing de performance estratégica, criativa e orientada por dados, focada no crescimento de marcas D2C (direct-to-consumer) em diferentes estágios, desde o início até a escala. Oferecemos serviços que incluem compra de mídia, produção criativa, retenção, marketplaces, quick commerce, estratégia de marca e produto, comunicação e estratégia criativa, identidade de marca, design de embalagem e site, e marketing de performance em plataformas como Instagram, Facebook, Google e YouTube. Com uma equipe de mais de 30 especialistas e experiência de liderança em FMCG, e-commerce e startups, a 367 Agency enfatiza crescimento de receita mensurável e execução para canais D2C e marketplaces, tendo trabalhado com mais de 100 marcas e entregando resultados exemplares para marcas de alimentos, bem-estar e vestuário.

Descrição

• Own the overall performance marketing strategy for multiple D2C/e-commerce client accounts • Develop media plans, growth strategies, budget allocation frameworks, and channel strategies based on business objectives • Plan, launch, manage, and optimize campaigns across Meta Ads and Google Ads • Drive revenue growth, profitability, ROAS, CAC, and other key business metrics • Identify growth opportunities across acquisition, retargeting, conversion, and customer retention • Lead A/B testing, audience testing, creative testing, funnel optimization, and new campaign formats • Analyze performance trends and identify opportunities, risks, and areas for improvement • Own day-to-day client relationships and act as the primary performance marketing point of contact • Lead weekly/monthly performance review meetings and present campaign performance, insights, recommendations, and growth plans • Translate client business goals into actionable marketing strategies • Communicate performance updates, challenges, and opportunities proactively • Build client relationships and contribute to account retention, growth, expansion, and additional business • Guide and mentor Performance Marketing Associates, Executives, and Interns • Review campaign strategies, performance analyses, reports, and optimization plans prepared by the team • Delegate tasks while maintaining accountability for overall account performance • Collaborate with creative, analytics, marketplace, and other internal teams on integrated growth strategies • Share performance insights with the creative team and direct monthly creative requirements • Analyze performance across Meta Ads, Google Ads, Google Analytics, Shopify, and attribution platforms • Monitor revenue, contribution margins, CAC, ROAS, AOV, LTV, and conversion rates • Ensure accurate tracking, measurement, attribution, and reporting • Prepare and review regular performance reports and strategic recommendations for clients

🎯 Requisitos

• 4–7 years of hands-on experience in performance marketing, preferably working with D2C/e-commerce brands • Strong expertise in Meta Ads and Google Ads • Prior experience working in a performance marketing/digital agency managing multiple client accounts • Proven experience managing and scaling e-commerce performance campaigns across small to large budgets • Strong understanding of D2C growth metrics including ROAS, CAC, AOV, CVR, LTV, and contribution margins • Strong understanding of Google Analytics, attribution, conversion tracking, and campaign measurement • Working knowledge of Shopify and e-commerce website analytics • Ability to build performance strategies and media plans independently • Strong analytical skills with the ability to turn data into actionable business recommendations • Good understanding of creative strategy and ability to provide data-backed creative direction • Prior experience managing, mentoring, or guiding junior team members • Strong client-facing and presentation skills with confidence in leading client conversations independently • Ability to manage multiple accounts, priorities, and stakeholders simultaneously • Proficiency in Excel and PowerPoint • Must have their own laptop and a stable work-from-home setup • Experience with email marketing, WhatsApp marketing, marketplace marketing, or other growth channels is a plus • Experience with lead generation campaigns is an added advantage

🏖️ Benefícios

• Flexible hybrid team offering flexibility to work from wherever you are • No unnecessary salary cuts or restrictive leave calendars • Full trust and autonomy with no micromanagement • Opportunity to sit in on real founder-level conversations and business discussions • Exposure to real business and growth decisions • Direct work with leaders who have built and scaled leading D2C brands in India • Practical industry exposure and learning environment • Opportunity to learn and take responsibility

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