ABM Programs Manager – Strategic Accounts

🕒 Agosto 21

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $115.000 - $140.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

👔 Gerente

🦅 Patrocina Visto H1B

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6sense

1001 - 5000 funcionários

Fundada em 2013

💼 Consultoria

📦 Logística

🤖 Inteligência Artificial

💰 $200.000.000 Series E em 2022-01

Consulting • Logistics • Artificial Intelligence

A 6sense é uma empresa especializada em soluções de Revenue AI™, particularmente para marketing e vendas B2B. A empresa oferece uma plataforma que identifica potenciais compradores prontos para a compra, elabora mensagens personalizadas para envolvê-los e automaticamente qualifica e agenda reuniões. A 6sense utiliza AI avançada para prever estágios de compra, enriquecer dados de contato e conta e descobrir a intenção dos compradores. Sua plataforma integra-se com investimentos tecnológicos já existentes e apoia operações como inteligência de contas, construção de audiência e orquestração de fluxos de trabalho. A 6sense tem como objetivo melhorar a eficiência do marketing, aumentar o pipeline e impulsionar o crescimento da receita revelando sinais de compra ocultos e fornecendo insights de dados relevantes.

Descrição

• Design and execute 1:1 and 1:few account-based marketing programs for strategic accounts • Provide account selection input, tiering, insight-driven strategy development, personalized asset planning, multi-channel orchestration, and measurement • Determine appropriate methods, tactics, and evaluation criteria for complex account programs • Partner with sales to ensure targeted and cohesive execution • Plan and execute direct mail, bespoke 1:1 landing pages, personalized digital campaigns and activations, and custom virtual events • Design and run buying-group plays such as targeted content syndication • Identify key accounts, decision-makers, and critical influencers with sales and marketing teams • Create customized content and messaging for email campaigns, webinars, events, and digital advertising • Collaborate with AEs and sales leadership as the primary marketing partner on strategic accounts • Translate account and buying-committee intelligence into trusted program strategy • Monitor and analyze ABM campaign effectiveness and recommend optimization of targeting, messaging, and channel mix • Manage budgets and resources across direct mail, events, syndication, and digital programs • Define, track, and report success measures with marketing operations • Provide performance insights and recommendations to marketing and sales leadership • Stay current on ABM tools, technologies, trends, personalization platforms, intent providers, and content syndication providers • Coordinate cross-functional partners without directly managing people

🎯 Requisitos

• Typically 8 or more years of relevant B2B marketing experience with a bachelor's degree, or 6 or more years with a master's degree • Meaningful experience in account-based marketing, field marketing, demand generation, or strategic account programs • Experience building and running 1:1 or 1:few ABM programs • Experience with account selection, personalized content and campaign development, and multi-channel orchestration • Clear point of view on measuring ABM impact and handling attribution ambiguity in account-based, multi-touch programs • Experience working directly with sales leadership and account executives to align on account strategy and shared pipeline goals • Familiarity with ABM platforms and account intelligence tools within a broader B2B SaaS marketing and sales tech stack • Ability to evaluate complex account and pipeline challenges involving account intent, buying-committee dynamics, sales priorities, channel performance, and available resources

🏖️ Benefícios

• Bonus program or commission plan may be included • Stock options if approved by 6sense’s board • Generous health insurance coverage • Life insurance • Disability insurance • 401K employer matching program • Paid holidays • Quarterly self-care days off • Paid time off (PTO) • Paid parental leave • Equipment and support for working and connecting with teams • Learning and development initiatives • Access to LinkedIn Learning • Quarterly wellness education sessions • Wellness days • ERG-hosted events

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