Paid Social Account Director

🔥 11 horas atrás

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of 829 Studios

829 Studios

201 - 500 funcionários

Fundada em 2007

📣 Marketing

🤝 B2B

🤖 Inteligência Artificial

💰 Series unknown em 2021-09

Marketing • B2B • Artificial Intelligence

A 829 Studios é uma agência de marketing digital e experiência de marca voltada para performance. Eles oferecem serviços completos, incluindo marketing de performance (busca paga, social pago + orgânico, programático & CTV, mídia de varejo, afiliados), SEO, automação de marketing, otimização de taxa de conversão, estratégia de marca, design de produtos digitais e web, relações públicas e comunicações de crise, campanhas com influenciadores e IA & analytics (engenharia de dados, BI, IA/ML). A empresa enfatiza uma abordagem orientada para a tecnologia com plataformas proprietárias (software de performance Apollo e sistemas de analytics) e integrações com grandes plataformas de anúncios, analytics, CMS e automação de marketing para impulsionar o crescimento mensurável para clientes em B2B/empresa, e-commerce, varejo, educação superior e outros setores.

Descrição

• Own end-to-end paid social strategy across Meta, TikTok, Pinterest, LinkedIn, and emerging channels • Translate business objectives into full-funnel prospecting, retargeting, and retention strategies • Serve as primary strategic advisor to client stakeholders with proactive recommendations • Lead annual, quarterly, and monthly planning, including budget allocation, forecasting, and scenario modeling • Identify growth opportunities through audience expansion, creative iteration, and platform innovation • Own performance against CPA, ROAS, revenue, LTV, CAC efficiency, and incrementality KPIs • Develop and execute optimization frameworks for targeting, bidding, placements, and creative • Leverage platform automation while maintaining strategic oversight • Build and maintain test-and-learn roadmaps covering creative, audiences, and landing pages • Monitor pacing, diagnose performance shifts, and resolve inefficiencies or scaling constraints • Lead creative strategy frameworks and partner with creative teams on data-backed briefs • Define and scale creative testing methodologies across UGC, video, statics, hooks, messaging, and formats • Analyze creative performance and provide conversion and engagement recommendations • Maintain campaign structure, audience frameworks, and account architecture • Oversee campaign builds, QA, and trafficking across paid social platforms • Analyze large datasets and translate insights into strategic narratives • Partner with analytics teams on forecasting, incrementality testing, and attribution • Collaborate with Paid Search, SEO, Programmatic, and Creative teams on integrated media strategies • Track platform changes, algorithm shifts, emerging trends, automation, AI-driven creative, and audience expansion • Act as a client-facing and internal thought leader and contribute to agency POVs, frameworks, and best practices

🎯 Requisitos

• 6–10+ years of experience in paid social / performance marketing • Proven experience managing enterprise-level accounts with significant monthly spend ($1M+) • Deep expertise in Meta Ads Manager and TikTok Ads Manager • Strong understanding of creative strategy as a performance lever • Advanced analytical skills and ability to translate data into strategic direction • Demonstrated ability to influence senior stakeholders and drive business outcomes • Experience scaling DTC/eCommerce or high-growth B2C brands (nice-to-have) • Familiarity with attribution tools, CDPs, and advanced measurement solutions (nice-to-have) • Experience with incrementality testing, including lift studies and geo testing (nice-to-have) • Legally authorized to work in the United States • Must answer whether employment visa sponsorship is currently or potentially needed

🏖️ Benefícios

• Remote Workplace: option to work at the Boston office or remotely in eligible states • Generous paid vacation benefits increasing each year • 14 Company Holidays • Summer Fridays from Memorial Day through Labor Day • 401K plan with 4% Safe Harbor employer match after one year of employment • Financial literacy services through the retirement provider • No-cost life insurance coverage • Short Term Disability Benefit • Healthcare plans with 80% employer coverage for medical and dental premiums • 100% employer coverage for vision • FSA program option • Commuter Benefits with pre-tax funds and savings of up to 40% per year in transportation expenses • Monthly team-led webinars • Exclusive 829-cohort based learning • Digital course platforms • Funding opportunities to attend national conferences and events

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