Director of Homeschool Marketing

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95 Percent Group

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2005

📚 Educação

🏢 Corporativo

🤝 B2B

💰 Private Equity Round em 2021-12

Education • Enterprise • B2B

A 95 Percent Group é uma empresa dedicada a melhorar a alfabetização por meio de soluções baseadas em evidências para educadores. Com foco na ciência da leitura, a empresa oferece uma ampla variedade de produtos e oportunidades de aprendizagem profissional projetadas para diferentes níveis de instrução, incluindo programas básicos de alfabetização e ferramentas especializadas de intervenção. Fundada em 2005, a 95 Percent Group visa capacitar professores e ajudar cada criança a alcançar o sucesso na leitura no ambiente escolar.

Descrição

• Partner closely with stakeholders—including the SVP of Homeschool and SVP of Marketing—to develop and support AALP’s strategic growth objectives. • Create the annual marketing strategy and budget aligned with business goals, increasing awareness, generating demand, and driving revenue across both eCommerce and wholesale channels. • Build and maintain a deep understanding of homeschool buyer personas to inform a multi‑channel campaign strategy across key customer segments. • Oversee the development of competitive, thought‑leadership content that positions AALP as the clear authority in the homeschool curriculum market. • Develop and implement a brand identity strategy, including brand guidelines, messaging, and creative standards across all internal and external touchpoints. • Lead a network of external partners including digital marketing agencies, PR/communications, content creators, designers, and thought‑leadership consultants. • Collaborate with the affiliate marketing manager to grow affiliate revenue by increasing affiliate participation and expanding marketing resources. • Monitor homeschool market trends and competitor activity to strengthen AALP’s competitive advantage. • Establish marketing KPIs and implement measurement processes to consistently evaluate results. • Use a “test and learn” approach to optimize performance across all channels. • Manage, mentor, and grow an internal marketing team of three, fostering a culture of professional development, learning, and retention.

🎯 Requisitos

• 7+ years of DTC homeschool curriculum marketing experience, including eCommerce and wholesale channels, with progressive responsibility. • Strong understanding of the homeschool market, including competitive landscape, buyer personas, and state‑level funding sources. • Proven experience creating multi‑channel marketing campaigns with a strong emphasis on digital marketing to drive eCommerce revenue at national and state levels. • Experience managing or partnering with affiliate marketing programs, including program growth and asset development. • Ambitious growth mindset, strong problem‑solving skills, and a preference for cross‑functional collaboration. • Excellent written and verbal communication skills and the ability to present and advocate for new ideas. • Highly detail‑oriented with strong project‑management skills and comfort in a fast‑paced environment. • Proficiency in marketing technology tools, including: HubSpot (required) CRM systems eCommerce platforms ( WooCommerce preferred ) CMS ( WordPress preferred ) AI tools (Liminal, Copilot, etc.) Proficient in Microsoft Office and project‑management software. • Bachelor’s degree in marketing, communications, or a related field.