Group Product Manager – Education & Certification

🕒 4 dias atrás

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AAPC

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1988

⚕️ Seguro de Saúde

📚 Educação

📋 Conformidade

Healthcare Insurance • Education • Compliance

AAPC é a maior organização mundial de treinamento e credenciamento para o setor de negócios em saúde, com membros em todo o mundo atuando em codificação médica, faturamento, auditoria, conformidade, melhoria de documentação clínica, gestão de ciclo de receita e gestão de práticas. Oferece uma gama de treinamentos de carreira, educação continuada e oportunidades de networking para profissionais do setor aprimorarem suas habilidades e avançarem em suas carreiras. A AAPC oferece cursos para preparação para diversas certificações respeitadas em codificação, apoiando assim indivíduos na construção de carreiras bem-sucedidas em gestão e conformidade na área da saúde.

Descrição

• Define the vision, business strategy, and product rollout roadmap for education, certification, and publishing offerings across B2C and B2B audiences. • Align product goals with organizational priorities, market opportunities, and customer segment needs. • Develop segment-specific strategies that address the distinct needs of individual learners and enterprise, government, and academic partners. • Prioritize new product opportunities and enhancements based on market data, revenue potential, operational readiness, and stakeholder input. • Maintain a portfolio view of offerings to ensure the right balance of growth, sustain, and innovation initiatives. • Own a structured lifecycle approach for assigned products from concept through growth, optimization, and retirement. • Define criteria and governance for identifying nonperforming or redundant products. • Develop and execute sunsetting plans that include customer impact assessment, communication strategy, migration paths, and revenue risk mitigation. • Partner with marketing, sales, learner support, and operations to ensure smooth transitions when products are retired or consolidated. • Conduct market and customer research to identify trends, learner and employer needs, and gaps in the market across B2C and B2B segments. • Monitor competitor offerings to inform product differentiation, pricing, and packaging strategies for each audience. • Develop business cases, pricing models, packaging recommendations, and revenue forecasts for new and existing products in both B2C and B2B channels. • Track performance against KPIs, including revenue, enrollments, completion rates, adoption by enterprise clients, renewal trends, and customer satisfaction. • Recommend adjustments to improve product performance, margin, and long-term portfolio health. • Partner with marketing to create go-to-market strategies, messaging, and campaigns tailored to B2C and B2B audiences. • Oversee product positioning, branding, and value propositions to ensure market resonance and consistent portfolio storytelling. • Support launch readiness across sales, marketing, training support, and customer success teams. • Work closely with instructional design, content development, and technology teams to ensure product vision and market needs are met. • Partner with sales, marketing, and customer success to drive adoption, retention, and account expansion in B2B markets. • Collaborate with certification and credentialing stakeholders to ensure alignment with industry standards and credential integrity. • Review product analytics and customer feedback to drive ongoing improvements across content, experience, and commercial performance. • Identify and implement enhancements that improve learner outcomes, employer value, and business results. • Stay informed about trends in online learning, certification, professional development, credentialing, and workforce needs. • Recommend innovations in delivery, technology, and business models that address both consumer and enterprise markets.

🎯 Requisitos

• 8+ years' experience in product management, preferably in education, e-learning, certification, or professional training industries (non-software products and experiences with education/continuing education as core focus). • 4+ years' experience in a product leadership or business unit leadership position, responsible for financial performance of a group of products and business unit. • Bachelor’s degree in business, marketing, education, or related field (MBA preferred). • Proven ability to manage the full product lifecycle, including clear experience with business cases, new product opportunity assessment and development, current product rationalization decisions, and sunsetting. • Demonstrated experience developing strategies for both B2C and B2B products, including differences in packaging, pricing, and go-to-market approaches. • Demonstrated ability to translate customer and business needs into product and initiative requirements, team level execution and deliverables that drive business outcomes. • Strong business acumen, including experience with P&L management, market analysis, forecasting, and pricing strategy. • International education product and localization experience a plus. • Excellent collaboration, communication, and stakeholder management skills , able to influence and align across cross-functional teams and an entire organization. • Data-driven decision-making with strong analytical and problem-solving abilities, capable of using data to guide prioritization, resources, and decision-making. • Familiarity with learning management systems, credentialing platforms, and emerging learning technologies a plus. • Excellent verbal and written communication skills, including technical and non-technical audiences. • Highly organized, self-directed, and comfortable managing multiple priorities in a fast-paced, results-driven environment.

🏖️ Benefícios

• Competitive salary and benefits package. • Flexible, remote work environment. • The opportunity to make a significant impact on our business and work with a fun, collaborative team. • Professional development and growth opportunities.