Director, HCP Marketing

🕒 Outubro 1

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $225.000 - $250.000 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Achieve Life Sciences

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2015

💊 Farmacêutico

🧬 Biotecnologia

Pharmaceuticals • Biotechnology

A Achieve Life Sciences é uma empresa farmacêutica especializada em fase avançada, focada no desenvolvimento de citisiniclina como tratamento para dependência de nicotina (cessação do tabagismo e vaping). A empresa está avançando com a citisiniclina através dos estudos ORCA Fase 2 e Fase 3 e submeteu um NDA; seu programa clínico visa os receptores nicotínicos para reduzir a abstinência e a satisfação do tabagismo, com o objetivo de oferecer uma nova opção de tratamento aprovada pela FDA para dependência de tabaco e nicotina.

Descrição

• Translate brand strategy, HCP insights, segmentation, and market research into actionable marketing plans and programs • Coordinate execution across personal and non-personal promotion and align HCP initiatives with broader brand priorities and consumer marketing efforts • Develop and execute integrated HCP campaigns across digital channels, promotional materials, and professional touchpoints • Manage HCP content development and channel execution throughout the HCP journey • Partner with Sales, Sales Training, and Commercial leadership to develop field-facing resources, including detail aids, digital sales aids, and promotional tools • Build and execute speaker bureau and peer-to-peer education programs • Support KOL engagement and advisory board initiatives • Plan and execute HCP congresses, conferences, and other professional engagement opportunities • Collaborate with Medical Affairs on disease-state education and HCP engagement • Manage creative, media, research, and other agency partners, including timelines, budgets, deliverables, and performance • Coordinate MLR/PRC promotional review and approval processes • Partner on Veeva and CRM-enabled HCP engagement, campaign execution, and performance measurement • Use campaign results, field feedback, and engagement data to improve program effectiveness • Report to the SVP, Marketing & Communications • Work cross-functionally with Marketing, Commercial, Medical Affairs, Sales Training, and external agency partners

🎯 Requisitos

• 10+ years of pharmaceutical or biotechnology marketing experience • Track record of translating brand strategy into effective HCP marketing programs and executing across multiple channels • Experience supporting a pharmaceutical product launch, ideally in a specialty pharmaceutical or biotechnology environment • Hands-on experience developing and executing HCP promotional campaigns, field sales materials, digital programs, congresses, and other professional engagement initiatives • Experience managing creative, media, research, and other agency partners, including oversight of deliverables, timelines, budgets, and execution quality • Familiarity with speaker bureaus, peer-to-peer programs, KOL engagement, advisory boards, and other HCP engagement strategies • Experience coordinating promotional materials through MLR/PRC review • Understanding of pharmaceutical promotional compliance and the distinct roles of Marketing, Medical Affairs, and Commercial teams • Familiarity with Veeva, CRM-enabled HCP engagement, omnichannel marketing, and campaign measurement • Strong project management skills • Excellent communication and collaboration skills • Hands-on, adaptable approach and ability to thrive in a lean, evolving organization • Preferred: Experience launching a specialty pharmaceutical or biotechnology product in a complex or emerging therapeutic category • Preferred: Experience in smoking cessation, pulmonology, addiction medicine, or a behavioral health-related therapeutic area • Preferred: Experience supporting a commercial organization through launch readiness

🏖️ Benefícios

• Annual target bonus • Equity compensation • Medical insurance • Dental insurance • Vision insurance • 401(k) retirement plan • Employee Stock Purchase Plan • Company-paid life insurance • Short- and long-term disability coverage • Paid time off • Paid company holidays • Remote work arrangement