Marketing Manager

🕒 Agosto 4

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Advantia Health

Advantia Health

501 - 1000 funcionários

🏥 Saúde

⚕️ Seguro de Saúde

Healthcare • Healthcare Insurance

A Advantia Health é uma organização de saúde focada em oferecer serviços especializados de saúde para mulheres. Eles operam diversas práticas, como serviços de obstetrícia e ginecologia (OB-GYN) e parteiras, oferecendo cuidados que incluem ginecologia, obstetrícia, bem-estar mental e cuidados especializados. A Advantia Health tem como objetivo transformar a saúde das mulheres, facilitando a comunicação com os profissionais e a marcação de consultas, seja presencialmente ou via telemedicina. Originalmente com sede em Maryland, Virgínia e D. C. , a Advantia Health está expandindo seu alcance em todo o país com várias localizações convenientes. Sua abordagem centrada no paciente prioriza melhores cuidados, acessibilidade e um ambiente acolhedor para todas as mulheres.

Descrição

• Execute and refine content strategy, creating and maintaining blogs, web content pages, provider profiles, and videos • Facilitate content approvals and review existing content and platforms for accuracy • Translate content strategy into social media activity across corporate and practice platforms • Develop social media content and calendars, and post and schedule content • Monitor industry trends, news outlets, and competitive messaging • Coordinate web content updates with the marketing agency • Monitor, experiment with, and adjust efforts to increase followers and engagement • Respond to and route follower and patient inquiries • Develop and distribute email campaigns and patient-facing communications • Provide limited graphic and collateral design support, including social media graphics, basic video editing, brochures, and posters • Ensure materials align with Advantia Health and practice brand identities • Monitor marketing tactic performance against engagement metrics and implement improvements • Assist with developing and distributing reports and presentations • Manage vendor and consultant relationships, tracking deliverables and evaluating performance

🎯 Requisitos

• 5+ years of relevant experience, preferably within healthcare • Bachelor’s degree in marketing, communications, or a related field • Strong knowledge and proven track record of marketing and communication practices and campaign execution • Strong copywriting and editing skills with attention to detail • Ability to independently manage multiple projects simultaneously • Excellent interpersonal and communication skills • Ability to work cross-functionally with clinical, operations, and leadership teams • Superior time management, problem-solving, and project management skills • Proficiency with Hootsuite or similar social media management tools • Proficiency with Facebook, Instagram, LinkedIn, TikTok, and YouTube • Proficiency with Canva or Adobe Creative Cloud tools • Proficiency with Microsoft Office Suite, including Excel, PowerPoint, Word, Outlook, and SharePoint • Proficiency with email marketing software, HTML, WordPress, and Google Analytics • Remote candidates must be in the Eastern or Central time zones • Some travel may be required

🏖️ Benefícios

• Remote work for candidates in the Eastern and Central time zones • Some travel may be required

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