Newsletters Director

🕒 Julho 2

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $135.000 - $145.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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AFAR

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2009

🏨 Hospitalidade

🍽️ Alimentos e Bebidas

💼 Consultoria

Hospitality • Food & Beverage • Consulting

AFAR é uma empresa de mídia de viagens abrangente que inspira, empodera e enriquece viajantes que se preocupam com experiências de viagem significativas. Oferece uma gama de guias de viagem, ideias de viagem e dicas para vários destinos globais, abrangendo continentes como África, Ásia, Europa e as Américas. Através de sua revista impressa, podcasts, newsletters e artigos online, a AFAR cobre diversos tópicos de viagem, incluindo culturas, gastronomia, saúde e bem-estar, aventuras ao ar livre e viagens sustentáveis. A empresa também colabora com parceiros para exibir experiências e destinos de viagem exclusivos, tornando-se um recurso valioso para viajantes exigentes que desejam explorar o mundo de forma aprofundada e responsável.

Descrição

• Collaborate across teams with executive stakeholders in editorial, marketing, and sales to develop and execute data-driven newsletter growth strategies that are consistent with Afar’s editorial mission and excellence. • Work closely with Editor in Chief and Editorial Director (Digital) to brainstorm ideas for our newsletters that help our daily content, tentpoles, and recurring franchises make a splash and have a strong reach and impact on readers. • In collaboration with executive stakeholders, define our measurement and testing strategy. • Oversee newsletter redesigns and strategy evaluations, keeping KPIs at the forefront of planning. • Lead newsletter headline and subject line development to drive smart reader engagement (more consistent habit and repeat loyalty) • In collaboration with the Editorial Director (Digital), sign off on monthly content lineups with an eye to newsletter performance • Work closely with business and sales teams to package and deliver against sponsorships across newsletters. • Identify new growth opportunities and best practices based on emerging digital trends, competitive business intelligence, and consumer insight. • Own the editorial roadmap for newsletters: develop and execute a long-term vision for tone, voice, format innovation, and reader value. • Ensure stylistic consistency across newsletters and maintaining a high bar for quality • With stakeholders, shape ideas for new newsletters and refine existing products • Create must-read products and continually look for opportunities to better engage subscribers through testing compelling subject lines, packaging, and curation. • Experiment with new formats, such as asynchronous and pop-up newsletters • Refine workflows and logistical processes and operations to ensure efficiency

🎯 Requisitos

• 2-3 years experience as a newsletter director at a media company • Exceptional editorial judgement • Organized and deadline oriented • Excellent communication skills and a collaborative approach; the ability to build bridges across the organization • Confidence and experience making data-informed editorial decisions. You need to be as comfortable with the numbers and analysis as you are with creating clear, clean, and lively copy. • Deep interest in and commitment to the newsletter form • In-depth knowledge of digital analytics tools and a keen understanding of email KPIs • Ability to clearly articulate and present initiatives to cross-functional teams • Visual instinct a great plus • Deep experience in headline and display writing • Story packaging • Idea development • Organizing and developing content calendars • Attending industry events and meetings • Sharp line editing, copywriting, story shaping, and packaging skills • Meticulous attention to detail and grammar • Ability to manage multiple deadlines simultaneously • Is comfortable working in a fast-paced, entrepreneurial environment • Ability to write clear, engaging copy and help others to do the same • Excellent communication skills • Must have a passion for travel, and be interested in conceptualizing new and interesting ways to create travel storytelling