Director, Global Campaigns

🕒 6 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Agiloft

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1991

⚖️ Jurídico

💼 Consultoria

🏥 Saúde

💰 $45.000.000 Private Equity Round em 2020-08

Legal • Consulting • Healthcare

A Agiloft é uma fornecedora líder de soluções de gestão do ciclo de vida de contratos empresariais (CLM), projetadas para otimizar e aprimorar o processo de contratação. Sua plataforma de acordos orientada por dados é um multiplicador de força que ajuda as organizações a alcançar acordos de forma rápida e colaborativa, aproveitando os dados para operar de maneira mais inteligente e transparente. As ofertas da Agiloft incluem hubs de integração e uma plataforma de IA feita sob medida para serviços empresariais, saúde, profissionais jurídicos e compras. Com uma alta taxa de retenção de clientes e reconhecimento como líder no Quadrante Mágico da Gartner para CLM, a Agiloft é conhecida por sua interface amigável sem código e por seu serviço e suporte robustos. A empresa enfatiza relacionamentos diretos e confiança, prometendo ajudar os clientes a "Concordar e Prosperar".

Descrição

• Develop and lead integrated, multi-channel campaign programs spanning lifecycle email, webinars, virtual events, content syndication, ABM (1:1, 1:few, 1:many,1:1), and industry campaigns across North America and EMEA — attracting, engaging, educating, and nurturing prospects through every step of the customer journey • Build and manage quarterly campaign calendars with clear goals, channels, owners, and success metrics for each region • Partner with Content, Product Marketing, Digital Marketing, Brand, Customer Marketing and Marketing Operations to ensure campaigns are well-resourced, well-messaged, and well-timed • Adapt global campaign strategies for EMEA market nuances, including regional buyer behavior, language considerations, local events, and compliance requirements (GDPR and similar) • Lead the adoption of AI-enabled campaign planning and marketing automation capabilities that improve personalization, accelerate execution, increase operational scalability, and enable marketers to focus on higher-value strategic work. • Own the strategy for email programs that move prospects through the funnel across all regions • Own the MQL-to-SQL handoff framework in partnership with SDR and Marketing Operations • Direct use of behavioral data and intent signals to trigger personalized communications at the right moment in the buyer journey • Maintain consistent brand and messaging standards across all channels, touchpoints, and markets • Manage, mentor, and develop a team across two functions: NAM Campaigns & ABM, EMEA Campaigns & ABM. • Build a high-performing, AI-enabled campaigns organization by coaching leaders and individual contributors, fostering continuous learning, encouraging experimentation, and embedding AI into everyday workflows where it creates measurable business value.

🎯 Requisitos

• Bachelor's degree • 10+ years of B2B marketing experience, with at least 5 years in a strategic demand generation or ABM role at a high-tech company or agency serving tech companies; legal tech experience preferred • 5+ years of people management experience, including leadership of geographically distributed teams and 3+ years leading multi-functional marketing teams, with a demonstrated track record of hiring, developing, coaching, and retaining high-performing teams across demand generation, ABM, customer marketing, and related disciplines • Strong cross-functional operator with clear examples of owning marketing outcomes end-to-end • Experience leading global or multi-region marketing programs, including EMEA markets • Proven experience in customer marketing and/or customer advocacy program management • Proven ability to work cross-functionally with SDRs, Sales, Customer Success, and multiple levels of management • Demonstrated experience managing and developing marketing teams of 5+ people across multiple functions • Hands-on experience with CRM and marketing/ABM tools (Salesforce plus HubSpot/Marketo or similar; bonus for tools like 6sense, Demandbase, Clay, ZoomInfo, Clearbit, Folloze, Mutiny, Qualified, etc.) • Demonstrated experience leading the adoption of generative AI and AI-enabled marketing technologies to improve strategic planning, personalization, operational efficiency, and business decision-making, with the ability to evaluate success through measurable business outcomes rather than technology adoption alone. • Demonstrated proficiency using AI tools such as Claude, Glean, Perplexity, ChatGPT, and similar platforms. • Strong analytical and data-driven mindset with experience using audience insights, segmentation, personalization, and targeting strategies to drive New Logo pipeline creation, opportunity progression, win rates, and revenue outcomes — not just vanity metrics • Strong project management skills to effectively manage multiple programs with tight deadlines, drive alignment across global teams, and own budget planning and allocation across functions and regions • Excellent communication skills across multiple mediums and audiences • Able to perform under pressure, prioritize, and deliver results in a demanding, high-growth environment that requires fresh thinking and innovation • Experience leading organizational change, developing high-performing teams, and building scalable marketing capabilities in a rapidly evolving technology environment.

🏖️ Benefícios

• healthy work/life balance • floating holidays • quarterly wellness day • support for Employee Resource Groups (ERGs)