Director of Demand Generation

🕒 Maio 8

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Akuity

11 - 50 funcionários

Fundada em 2021

🏢 Corporativo

☁️ SaaS

Enterprise • SaaS • Cloud

Akuity é uma plataforma projetada para equipes de engenharia de plataforma e DevOps, especializada em soluções de implantação Kubernetes. Ela melhora a eficiência da engenharia ao aproveitar os princípios do GitOps para facilitar a entrega contínua, a orquestração de contêineres e a entrega progressiva. A plataforma Akuity oferece recursos como medidas de segurança robustas, escalabilidade e monitoramento em tempo real, tornando-a uma escolha confiável para empresas líderes que gerenciam o Argo CD em grande escala.

Descrição

• Own demand generation strategy across self-serve and sales-assisted funnels • Lead and grow a high-performing demand gen team (internal and agency) • Partner with Sales and RevOps on ICP definition, segmentation, and pipeline targets • Build multi-channel programs for technical audiences, spanning paid search, paid social, webinars, events, and community and partner-driven initiatives • Design and execute ABM programs targeting mid-market and enterprise accounts, with tailored campaigns for key personas and close coordination with SDRs and AEs • Own pipeline, revenue, and funnel reporting across all motions • Measure and optimize CAC, CPL, pipeline velocity, and ROI through continuous experimentation • Partner with RevOps to ensure clean data, accurate attribution, and scalable systems • Lead strategy and manage relationships across Paid, Social, and AEO/SEO agency partners • Work closely with DevRel, Product, Sales, and Customer teams to support launches, GTM motions, and smooth handoffs across self-serve, SDR, and Sales workflows

🎯 Requisitos

• 8–12+ years of B2B marketing experience with demonstrated ownership of demand generation strategy and execution • Background in developer tools, infrastructure, API, or open-source companies • Proven track record driving pipeline and revenue across PLG and hybrid GTM models, with a strong grasp of how technical audiences move from open-source adoption to paid commercial and enterprise • Deep understanding of the customer journey, lifecycle marketing, and how to use data to drive decisions and optimize performance • Analytical and data-driven, with the ability to thrive in ambiguous, fast-moving environments • Hands-on experience with tools like HubSpot, Clay, CommonRoom, Gong, Claude

🏖️ Benefícios

• High visibility, real ownership, and strong executive partnership • An exciting opportunity to shape the software delivery layer that powers the next generation of AI companies and infrastructure • A motivated, passionate team that champions each other's success and shows up with genuine commitment • Competitive compensation, benefits, and meaningful career growth

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