Senior Manager, Paid Media

🕒 Outubro 29

🌲 North Carolina – Remoto

🌲 North Carolina – Remote

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 12%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Alliance Animal Health

SiteLinkedInTodas as Vagas

51 - 200 funcionários

💼 Consultoria

📣 Marketing

📦 Logística

💰 Private Equity Round em 2022-01

Consulting • Marketing • Logistics

A Alliance Animal Health é uma parceira de negócios com atuação em múltiplas unidades para veterinários em todo os Estados Unidos. A empresa apoia os veterinários na manutenção de suas clínicas independentes, oferecendo recursos essenciais e suporte para a gestão das operações. Essa parceria permite que os veterinários tenham acesso a marketing profissional, expertise em gestão de estoque, maior poder de compra, suporte para recrutamento e recursos financeiros, sem abrir mão de um atendimento personalizado. A Alliance Animal Health valoriza uma cultura de comunicação aberta e colaboração, promovendo a inovação na área veterinária sem comprometer a autonomia médica.

Descrição

• Lead the Performance team’s day-to-day priorities, development, and initiatives • Lead weekly 1:1s with Paid Media Strategists to support performance, growth, development, and individual goals • Partner with the Director of Performance Marketing to translate business priorities and strategic direction into actionable plans • Coach strategists through complex performance and business challenges • Own paid media performance across an assigned portfolio of practices • Lead paid media strategy and performance for de novo practices through launch and established growth goals • Develop and evolve multi-channel paid media strategies to drive client acquisition • Lead performance improvement efforts for practices requiring additional support • Oversee implementation, technical setup, tracking, and attribution of paid acquisition channels • Lead prioritization and execution of regional and performance-related support initiatives • Own weekly and monthly paid media reporting to internal and external stakeholders • Build scalable processes improving consistency, efficiency, and execution across the Performance team • Serve as primary point of contact for paid media agency partners • Partner with cross-functional marketing teams to resolve practice-level performance challenges • Communicate performance, initiatives, timelines, priorities, and potential roadblocks to stakeholders • Identify and act on new opportunities, performance challenges, and evolving business needs

🎯 Requisitos

• Bachelor's degree in Marketing, Communications, Business, or equivalent work experience • 6+ years of experience in performance marketing, paid marketing, digital marketing, growth marketing, or related field • 3+ years of team leadership with a proven track record of leading high-impact teams of subject matter experts • Experience leading multi-channel paid advertising strategies from planning through launch to scale • Hands-on experience optimizing paid advertising campaign performance to achieve key business objectives • Strong project management and organizational skills with the ability to keep multiple projects moving at once • Strong attention to detail and experience building highly targeted paid advertising campaigns designed to reach the right audience and drive meaningful client acquisition • Comfortable using data and campaign results to make decisions and improve future work • Strong written and verbal communication skills, and capable of tailoring communication style based on the target audience • Collaborative, proactive, and excited to work in a fast-moving environment where priorities can evolve • Extensive experience working at scale in large agency or multi-location healthcare, veterinary, dental (DSO), or similar environments preferred • Experience building and executing paid marketing strategies for Emergency & Urgent Care medical services preferred • Deep subject matter expertise in paid advertising platforms (Google Ads, Meta Ads, etc.) and granular understanding of CTR, CVR, cost / conv, CPL, and CAC preferred • Experience cultivating positive partnerships with agencies, freelancers, developers, or other external partners preferred • Fully remote U.S.-based position; occasional travel required

🏖️ Benefícios

• Bonus opportunity • Health benefits • Paid time off • Professional development opportunities • Ability to make a meaningful impact across a rapidly growing organization • Fully remote work arrangement • Occasional travel opportunities/requirements

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