Senior Director, Customer Lifecycle Marketing – Usage & Engagement

🔥 20 horas atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $192.000 - $235.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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AlphaSense

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2011

💼 Consultoria

🏥 Saúde

📣 Marketing

💰 Debt Financing em 2022-06

Consulting • Healthcare • Marketing

AlphaSense é uma plataforma de inteligência de mercado e busca utilizada pelas principais empresas e instituições financeiras do mundo. Desde 2011, nossa tecnologia baseada em IA tem ajudado profissionais a tomar decisões de negócios mais inteligentes ao entregar insights de um amplo universo de conteúdos públicos e privados — incluindo documentos regulatórios de empresas, transcrições de eventos, calls com especialistas, notícias, publicações especializadas e Equity Research. Nossa plataforma é utilizada e confiada por mais de 3.500 clientes corporativos, incluindo a maioria das empresas do S&P 500.

Descrição

• Define the vision, strategy, operating model, and roadmap for Customer Lifecycle Marketing focused on usage and consumption-based offerings • Establish repeatable and scalable processes, experimentation frameworks, and success metrics • Build the foundation for a high-performing team as the function grows • Design digital-first programs that accelerate time-to-value, encourage deeper and more frequent product utilization, and coordinate with Customer Success teams • Develop and implement lifecycle strategies to increase customer usage of AlphaSense offerings, especially API solutions • Partner with Marketing, Customer Success, Sales, Product, and Revenue Operations teams using product data, customer health signals, and behavioral insights • Develop executive reporting and optimization strategies focused on consumption-based revenue, product utilization, time-to-value, and engagement with key capabilities • Continuously optimize and update programs based on measurable business impact and product innovation • Foster strong working relationships and a culture of accountability and shared ownership

🎯 Requisitos

• 10+ years of experience in high-growth, Enterprise B2B SaaS marketing, including significant experience leading post-sale marketing programs • Demonstrated success developing and executing lifecycle strategies that drive measurable product usage or consumption, including in API-based customer environments • Experience partnering closely across Marketing, Customer Success, Sales, and Product • Strong analytical skills with experience using product and behavioral data to inform strategy • Executive presence with the ability to influence cross-functional leaders and drive alignment • Experience with usage-based or consumption-based business models • Familiarity with product-led growth principles and experimentation methodologies

🏖️ Benefícios

• Performance-based bonus may be offered • Equity may be offered • Generous benefits program • Reasonable accommodation for qualified employees with protected disabilities, as required by applicable laws