Account Based Marketing Manager – Enterprise Healthcare

Vaga não está no LinkedIn

🔥 22 horas atrás

🗽 New York – Remoto

🗽 New York – Remote

💵 $120.000 - $130.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Avo

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2020

🏥 Saúde

🤖 Inteligência Artificial

☁️ SaaS

💰 $5.000.000 Seed Round - AvoMD em 2023-06

Healthcare • Artificial Intelligence • SaaS

Avo é uma plataforma de suporte clínico que transforma evidências médicas e diretrizes em ferramentas acionáveis, impulsionadas por IA, integradas diretamente aos fluxos de trabalho clínico e prontuários eletrônicos de saúde (EHRs). A empresa oferece uma plataforma SaaS completa, com integrações com EHR, construtores personalizáveis de baixo código/sem código e assistentes de IA para uso em unidades de internação e ambulatorial—apoiando caminhos clínicos, escuta ambiente, documentação e fluxos de trabalho operacionais. A Avo atende organizações de provedores, ciências da vida e sociedades médicas para padronizar o cuidado, reduzir o esgotamento dos clínicos e melhorar a adoção de diretrizes no ponto de atendimento.

Descrição

• Build and maintain marketing strategies and account plans for named enterprise health system accounts • Partner with Enterprise Account Executives and leadership to prioritize accounts and execute coordinated plans • Design and execute personalized, multi-channel ABM campaigns across email, LinkedIn, paid media, direct mail, events, and digital experiences • Collaborate with Product Marketing on account- and persona-specific messaging and assets for clinical, IT, and executive stakeholders • Track account engagement, pipeline creation, deal acceleration, and win rates using intent data and insights • Manage the ABM technology stack, including Demandbase, HubSpot, and Salesforce, to orchestrate campaigns, identify buying signals, and measure impact • Plan and execute targeted marketing programs, including executive events and healthcare conferences • Report to the Senior Director of Marketing and support alignment between marketing and sales to win enterprise accounts

🎯 Requisitos

• 5+ years in B2B marketing, including at least 3 years running account-based marketing or enterprise demand generation for considered, high-ACV sales • Track record of building pipelines in named enterprise accounts and tying marketing activity to closed revenue • Fluency with ABM platforms and marketing/CRM systems, including HubSpot • Comfort working from intent and engagement data • Ability to build account plans alongside Account Executives and share accountability for pipeline • Strong writing and messaging judgment, including translating clinical or technical value propositions for executive buyers • Comfort operating in ambiguity and building a marketing motion from the ground up • Experience at a high-growth startup owning a function end to end • Preferred: experience marketing into hospitals or health systems and familiarity with clinical, IT, security, and procurement buying processes • Preferred: understanding of healthcare IT, including EHRs, clinical workflows, and CMIO and clinical informatics priorities

🏖️ Benefícios

• Flexible and generous PTO • Medical, dental, and vision coverage for you and your family • 401K contribution matching • Tax-free funds for personal device usage • Equity • Remote-first work from anywhere in the US • Optional opportunity to work in person 2 days/week for employees in the NYC area