Marketing Manager, B2B Demand Gen

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🕒 Ontem

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

🔔 Pennsylvania – Remoto

🔔 Pennsylvania – Remote

💵 $65.000 - $80.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Stafford Communications Group

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1995

🏥 Saúde

💼 Consultoria

📣 Marketing

Healthcare • Consulting • Marketing

A Stafford Communications é uma divisão da Premier BPO que se especializa em fornecer serviços abrangentes de terceirização de call center, consultoria e compliance para indústrias regulamentadas. Com quase 25 anos de experiência, a empresa atende a um diversificado leque de setores, incluindo saúde, farmacêutico, beleza e produtos alimentícios. A Stafford Communications foca em otimizar iniciativas de atendimento ao cliente e garantir que estejam alinhadas com os programas de marketing. A empresa oferece tecnologia de ponta e equipes especializadas para melhorar as experiências dos clientes e otimizar processos de call center globalmente a partir de seus escritórios nos EUA e Canadá.

Descrição

• Execute B2B demand generation, lead nurture, and conversion aligned with company growth goals • Report regularly on progress and marketing metrics • Lead, coach, and develop a small team of marketing specialists and coordinators • Partner with sales on pipeline targets, lead scoring, and marketing-to-sales handoff processes • Plan and manage multi-channel demand generation campaigns, including SEO, SEM, paid social, email nurture, ABM, and webinars • Own content activation across case studies, whitepapers, blog content, social proof assets, and thought leadership • Guide and oversee marketing automation and CRM tools to track funnel performance and campaign metrics • Evaluate and evolve the website and online properties and oversee conversion rate optimization • Manage the company's social media and brand presence • Manage external agency and vendor relationships for design, PR, and events • Own KPI reporting, including MQLs, SQLs, pipeline contribution, customer acquisition cost, and campaign ROI, and present results to leadership • Represent marketing in cross-functional planning with sales, operations, and company leadership

🎯 Requisitos

• 5+ years of B2B marketing experience, including at least 2–3 years in people management or team leadership • At least 3 years marketing specifically to the U.S. market, or 5 years within the broader North American market • Proven B2B services marketing track record; BPO, IT services, or professional/managed services experience strongly preferred • Experience marketing complex services with sales cycles over 6 months • Demonstrated success building, rebuilding, and scaling demand generation programs that deliver pipeline results • Hands-on experience with marketing automation and CRM platforms such as HubSpot, Zoho CRM, or Salesforce requiring integrations • Data-driven marketing approach and comfort owning KPIs and reporting results to senior leadership • Must be based in the U.S.A. or Canada and work effectively across North American time zones, primarily on East Coast hours • Bachelor's degree in or equivalent practical experience • Excellent written and verbal persuasive skills • Ability to speak the language of specific BPO industry verticals and translate complex service offerings into sector-specific value propositions • Experience marketing outsourcing services to mid-market decision-makers preferred • Experience running long sales cycle demand generation across multiple industry verticals preferred • Experience marketing CX, F&A, or ITO solutions and portfolios preferred