Senior Manager, Paid Social Marketing

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🕒 Setembro 10

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 14%

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Analyte Health

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Analyte Health é uma empresa moderna de saúde que oferece soluções médicas online inovadoras, projetadas para serem fáceis de acessar, economicamente acessíveis e eficientes. Por meio de suas plataformas de tecnologia de ponta, ela oferece serviços clínicos privados e convenientes, acessíveis a qualquer hora e em qualquer lugar, ajudando os pacientes a retomarem rapidamente o caminho do bem-estar. Com foco no cuidado centrado no paciente, a Analyte Health combina tecnologia e ciência para entregar serviços de saúde de qualidade, fáceis de acessar e com preços acessíveis. Seus conselheiros de saúde treinados e sua rede de médicos prestam assistência remota aos pacientes, assegurando uma assistência médica confiável. A Analyte Health está na vanguarda da revolução da saúde digital, buscando continuamente melhorar a saúde e o bem-estar dos pacientes por meio do avanço tecnológico.

Descrição

• Own paid social acquisition and revenue growth across Analyte Health's consumer brands, including HealthLabs, STDcheck, Stallion, Starfish, TreatMyUTI, and Paternity Labs • Own end-to-end paid social strategy, execution, optimization, and budgets on Meta and TikTok • Test Reddit, Snapchat, YouTube and Shorts, and Pinterest as additional paid social surfaces • Build the paid social creative engine with in-house and agency teams • Own the creative pipeline from insight and briefing through production, trafficking, and post-mortem • Write creative briefs and manage designers, agencies, and creators on scope, calendars, reviews, and quality • Build and manage a creator and UGC pipeline, including sourcing, briefing, licensing, and usage rights • Analyze creative performance using hook rate, hold rate, CTR, CVR, and fatigue curves; codify learnings into playbooks • Develop and own acquisition and revenue targets; achieve ROAS, CAC, and revenue goals and reallocate budgets based on marginal return and creative supply • Design and maintain account structures, campaign architecture, audience strategy, exclusions, and core ad formats • Run testing across creative, audiences, bidding, placements, and landing pages with analytics and CRO partners • Ensure conversion tracking and first-party data integrations meet healthcare privacy expectations • Navigate regulated-category ad policies, special ad categories, restricted claims, and appeals • Partner with brand, paid search, SEO, lifecycle, affiliate, clinical, legal, compliance, analytics, and CRO teams • Build dashboards for leadership visibility into spend, performance, and creative-level results • Own organic social strategy and editorial calendars across brands • Run community management across comments, DMs, and reviews, with response playbooks and escalation paths for clinical or privacy-sensitive questions

🎯 Requisitos

• 5–8 years in performance-oriented paid social • Hands-on ownership of meaningful budgets on Meta and TikTok for B2C, DTC, or e-commerce brands • Ideally, experience with a multi-brand portfolio • Healthcare, telehealth, or regulated category experience is a plus • Demonstrated ownership of the paid social creative process, including briefing and shipping high volumes of creative with in-house designers, agencies, freelancers, and creators • Experience scoping and quality-controlling outside creative work • Experience with organic social and community management, including moderation in sensitive topic areas • Strong analytical ability, including LTV analysis, marginal ROAS, incrementality, and disciplined test design • Command of GA4 and Conversions API • Strong creative judgment, including the ability to articulate why an ad works, write a hook that earns attention in the first second, and improve an editor's next cut through feedback • Builder mentality and bias toward velocity • Ability to own a 12-month channel strategy while remaining hands-on with same-day creative briefs

🏖️ Benefícios

• Medical Insurance • Dental Insurance • Vision Insurance • Whole Life Benefits • Critical Illness Benefits • Accident Benefits • Short Term Disability Benefits • 401(k) • Paid Time Off • Paid Holidays • Maternity Benefits • Paternity Benefits • Bereavement Benefits • Competitive Pay • Flexible Schedule • Relaxed "Tech Focused" Environment