Senior Director, Demand Generation

🕒 Setembro 8

🤠 Texas – Remoto

🤠 Texas – Remote

💵 $176.036 - $316.865 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

👻 Score fantasma 6%

O que significa: quão provável esta vaga está aberta sem contratação ativa.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Experian

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1996

💼 Consultoria

📣 Marketing

📦 Logística

Consulting • Marketing • Logistics

A Experian libera o poder dos dados para criar oportunidades para consumidores, empresas e a sociedade.

Descrição

• Lead cross-channel demand generation efforts for Experian Insurance • Guide experimentation and optimization across acquisition channels • Partner with analytics and product teams to deliver measurable, scalable impact • Manage a team with direct reports • Report to the Vice President, Insurance Services • Evaluate and pilot new acquisition channels, platforms, and lead sources • Design test-and-learn frameworks for exploratory channels • Build channel pilot plans, success criteria, and scale-or-kill recommendations • Create documentation, plans, and enablement materials for successful pilots • Manage a large marketing portfolio spanning multiple channels and partners • Improve execution standards across channel owners and performance marketing teams • Set direction on budget allocation, pacing frameworks, and performance diagnostics • Standardize processes and operating rhythms across channels • Improve targeting, segmentation, and lead scoring with analytics and decision science teams • Optimize decision systems, including routing and bidding logic • Translate funnel and cohort insights into recommendations • Manage demand forecasting and scenario planning across channels • Establish experimentation frameworks across channels • Partner with Product to prioritize marketing UX testing to improve customer conversion • Embed pilot insights into ongoing execution • Combine cross-channel insights to prioritize growth investment

🎯 Requisitos

• 10+ years of experience in performance marketing or growth • Experience managing vendor relationships • Experience launching and scaling new channels • Knowledge of the personal lines insurance industry and competitive landscape • Demonstrated analytical and project management skills • Minor travel required

🏖️ Benefícios

• Great compensation package and bonus plan • Core benefits including medical, dental, vision, and matching 401K • Life and disability insurance • Family leave • Flexible work environment, with ability to work remote, hybrid or in-office • Flexible time off including volunteer time off, vacation, sick, and 12 paid holidays • Inclusive and purpose-driven culture • Accommodation support for disabilities or special needs