Senior Product Marketing Manager – Business & Government

Vaga não está no LinkedIn

🕒 Outubro 14

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $127.200 - $130.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

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Anthology Careers

SiteLinkedInTodas as Vagas

1 - 10 funcionários

👥 RH Tech

🤝 B2B

☁️ SaaS

HR Tech • B2B • SaaS

Anthology Careers é uma empresa especializada em serviços de onboarding e soluções de RH para empresas. Ela oferece ferramentas e suporte para processos como onboarding via ADP, verificação de emprego I-9 no Workbright e controle de ponto e frequência. A empresa também oferece serviços específicos para contratações no Canadá, garantindo compliance com diversas leis e regulamentações trabalhistas. Sua plataforma facilita o onboarding sem atritos de novos colaboradores, além de oferecer assistência por meio de FAQs e suporte ao vivo.

Descrição

• Define and drive the cross-functional go-to-market strategy for Blackboard’s Business & Government segment • Own positioning and messaging for federal, state and local government, and corporate/workforce learning buyers • Develop persona-specific messaging for procurement officials, learning and development directors, IT security officers, agency training leads, and workforce development program managers • Establish and govern the BizGov positioning framework across Marketing, Sales, and Product • Lead go-to-market planning, strategy, priorities, and success metrics • Influence Product Management roadmap priorities and translate roadmap investments into market-facing stories • Build segment business cases and GTM models, including market sizing, target account prioritization, and pipeline contribution analysis • Partner with Revenue Marketing and Customer Marketing on aligned campaigns and positioning • Own competitive intelligence, including competitor positioning, pricing, product capabilities, and sales battle cards • Lead buyer research through win/loss interviews, customer conversations, and secondary research • Track procurement trends, compliance requirements, and government IT modernization initiatives • Synthesize intent signals, technographic data, and account research for sharper segment targeting • Build and maintain sales enablement materials, including battle cards, discovery guides, objection handlers, and segment primers • Develop RFP/RFI response language and standard proposal sections • Run segment-specific enablement sessions and measure their effectiveness against deal usage and win rates • Shape new-logo and customer marketing campaigns and guide campaign asset development • Develop reference customer and advocacy relationships • Represent Blackboard’s BizGov perspective in events, analyst briefings, external communications, and the annual user conference • Advise senior leaders across Sales, Product, and Marketing and lead cross-functional project teams as needed • Co-own new bookings and retention/cross-sell targets for BizGov

🎯 Requisitos

• 8+ years of B2B product marketing experience with a bachelor's degree (or 6+ years with a Master's degree, or equivalent experience) • Direct exposure to government, public sector, or enterprise workforce/training markets strongly preferred • Proven track record of developing positioning and messaging frameworks for complex, multi-stakeholder markets • Track record of building sales enablement programs adopted by sales teams and measurably improving win rates • Strong written communication skills • Analytical mindset; comfort with win/loss data, pipeline metrics, and revenue-outcome analysis • Experience building business cases or GTM models that inform investment decisions • Ability to operate autonomously in a lean, fast-moving organization • Demonstrated ability to influence and advise senior cross-functional stakeholders • Fluency in written and spoken English • Working knowledge of federal and/or state procurement processes, compliance frameworks (FedRAMP, Section 508), or government IT buying dynamics preferred • Familiarity with corporate learning and development, workforce training, or skills credentialing markets preferred • Prior experience marketing to federal civilian agencies, the Department of Defense, or large state workforce agencies preferred • Exposure to Blackboard’s solutions preferred • Background in a turnaround or post-acquisition EdTech environment preferred • Candidates must be legally authorized to work in the country where the role is based and maintain that authorization; no visa sponsorship or immigration support