Senior Product Marketing Manager

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🕒 Outubro 13

🌲 Oregon, Texas – Remoto

🌲 Oregon – Remote 🤠 Texas – Remote

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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Ralliant

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

🏭 Manufatura

🎖️ Defesa

🏥 Saúde

💰 $2.050.000.000 Debt Financing em 2025-05

Manufacturing • Defense • Healthcare

A Fortive é uma empresa diversificada de tecnologia industrial que reúne negócios líderes em tecnologia de precisão para desenvolver instrumentação, sensoriamento, controle de movimento, teste e medição, e sistemas engenheirados que possibilitam eletrificação, digitalização e aplicações de alta confiabilidade nos mercados de semicondutores, redes elétricas, saúde, aeroespacial e outros mercados industriais. A empresa destaca a engenharia, P&D, melhoria contínua e excelência operacional em um portfólio de empresas especializadas (por exemplo, Tektronix, Qualitrol, Dover Motion) para fornecer soluções de hardware e serviços B2B a clientes industriais em todo o mundo.

Descrição

• Develop deep expertise in target markets, customer workflows, applications, and buying behaviors • Identify emerging customer needs, industry trends, competitive threats, and growth opportunities • Conduct market research, customer interviews, win/loss analysis, and voice-of-customer initiatives • Translate market insights into recommendations influencing portfolio direction and investment priorities • Develop and maintain market positioning, value propositions, and portfolio narratives • Translate complex technical capabilities into customer-focused business value • Establish differentiation strategies against competitors • Ensure consistent messaging across launches, campaigns, digital channels, sales content, and customer engagements • Define target audiences, market segments, buyer personas, and commercialization approaches • Lead go-to-market planning for new products, solutions, and strategic initiatives • Develop launch strategies, readiness plans, KPIs, adoption metrics, and success criteria • Measure market response and improve commercialization activities • Develop sales plays, competitive positioning frameworks, executive messaging, and enablement content • Enable direct sales teams, channel partners, and distribution organizations • Support strategic pursuits and customer engagements through market expertise and competitive insight • Drive customer adoption, portfolio expansion, upsell, cross-sell, bundled solutions, and adjacent market growth • Monitor portfolio performance and market penetration • Advise Product Management, Technical Marketing, Sales, and executive leadership • Lead initiatives spanning multiple products, solution areas, or market segments • Mentor team members and establish product marketing best practices • Represent Tektronix at customer meetings, industry events, conferences, and market-facing engagements

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Engineering, Science, or related field • 10+ years of experience in Product Marketing, Strategic Marketing, Product Management, Business Development, Commercial Strategy, or related roles • Demonstrated success launching and growing technology products or solutions • Strong experience developing go-to-market and commercialization strategies • Experience conducting market analysis, voice-of-customer activities, and competitive assessments • Strong communication, influence, and executive presentation skills • Ability to lead complex cross-functional initiatives without formal authority • Experience in test and measurement, instrumentation, RF, communications, semiconductor test, aerospace, defense, sensing, automation, industrial systems, or related technology markets preferred • Experience working with global sales organizations and channel partners preferred • Experience supporting portfolio strategy and market expansion initiatives preferred • Experience presenting to customers, industry groups, or executive leadership teams preferred

🏖️ Benefícios

• Opportunity to influence industry-leading technology portfolios • Work alongside world-class engineering and commercial teams • Opportunity to help customers solve complex measurement and sensing challenges • Inclusion and Diversity commitment • Equal opportunity employer • Reasonable accommodations for applicants with disabilities