Senior Manager, Solution Marketing – Orthopedics, Ambulatory Surgery Centers, Women’s Health

🕒 Julho 22

🌲 North Carolina – Remoto

🌲 North Carolina – Remote

💵 $95.000 - $161.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

🦅 Patrocina Visto H1B

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athenahealth

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

Fundada em 1997

🏥 Saúde

⚕️ Seguro de Saúde

☁️ SaaS

💰 Post-IPO Equity em 2017-05

Healthcare • Healthcare Insurance • SaaS

A athenahealth é uma fornecedora de soluções de software para a área de saúde, focada em melhorar a eficácia clínica, a experiência do paciente e o desempenho financeiro. Seu principal produto, o athenaOne, é uma solução completa que inclui registros eletrônicos de saúde (EHR), gerenciamento do ciclo de receita (RCM) e ferramentas de envolvimento do paciente. A empresa oferece soluções sob medida para diversos provedores de saúde, desde pequenas práticas a grandes sistemas de saúde e especialidades como saúde comportamental e pediatria. A athenahealth também fornece soluções para pagadores, serviços de consultoria e serviços de plataforma para melhorar os resultados dos pacientes e reduzir custos, garantindo um serviço altamente confiável com 99,98% de tempo de atividade. Suas soluções também incorporam funcionalidades alimentadas por IA, como Notas Ambientais, para otimizar a documentação clínica. Com foco em interoperabilidade e eficiência, a athenahealth visa simplificar a prestação de cuidados de saúde e melhorar os resultados tanto para provedores quanto para pacientes.

Descrição

• Play a leading role in shaping and influencing the GTM strategy for Orthopedics, ASC, and Women’s Health markets, including audience segmentation, prioritization, and value proposition development • Partner with Segment Marketing to translate audience insights and market opportunities into effective messaging and execution plans • Identify growth opportunities, market gaps, and performance challenges, and recommend strategic actions that improve specialty market performance in partnership with Segment Marketing and commercial teams • Develop and maintain specialty-specific positioning, messaging, and narrative frameworks for Orthopedics, ASC, and Women’s Health audiences • Ensure consistency of messaging across campaigns, sales materials, and customer-facing content, and executive communications • Equip Sales and Customer Success teams with specialty-specific messaging, insights, and tools to improve sales effectiveness and win rates • Create high-impact enablement assets including pitch decks, battlecards, talk tracks, objection handling guidance, and customer proof points • Deliver actionable market and competitive insights that inform messaging, positioning, sales execution, content development, and strategic decision-making

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred) • 8+ years of experience in solution marketing, product marketing, growth marketing, segment marketing, go-to-market strategy, or related commercial roles • Healthcare technology, healthcare services, SaaS, or healthcare IT experience required • Experience supporting specialty healthcare markets, ambulatory care, physician practice operations, or complex B2B markets preferred • Demonstrated experience shaping go-to-market strategies, developing market-facing narratives and sales enablement content that drive commercial outcomes • Strong strategic thinking with the ability to translate market insights into actionable GTM plans • Proven ability to influence senior leaders and drive cross-functional alignment across highly matrixed organizations • Exceptional communication skills, including executive-level messaging, storytelling, and presentation development • Experience enabling sales teams and improving commercial effectiveness • Strong project management and prioritization skills

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Employee assistance programs • Tuition assistance • Commuter support • Collaborative workspaces