Marketing Strategy Specialist

Vaga não está no LinkedIn

🕒 Julho 22

🤠 Texas – Remoto

🤠 Texas – Remote

💵 $75.000 - $90.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Pearson VUE

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1994

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A Pearson VUE é líder global em avaliações baseadas em computador, oferecendo uma ampla gama de exames de credenciamento e certificação para diversos setores. A empresa apoia candidatos e organizações proprietárias dos exames ao disponibilizar recursos, opções de agendamento e adaptações para garantir acesso equitativo às avaliações. Sua missão é potencializar candidatos e enriquecer comunidades por meio da aplicação de exames de alto impacto que validam competências e conhecimentos profissionais, contribuindo para o avanço na carreira e para a elevação dos padrões do setor.

Descrição

• Own marketing strategy, governance and prioritisation across assigned Clinical Education & Therapeutics portfolios. • Lead annual and quarterly planning processes, aligning investment decisions, campaign priorities and go-to-market sequencing. • Identify new growth opportunities across B2B and B2C markets and partner with Product Management and Sales to develop commercial strategies. • Develop integrated marketing plans spanning digital campaigns, content, events, webinars, partnerships and sales-led initiatives. • Refine value propositions, positioning and competitive differentiation for clinical education and therapeutics audiences. • Partner with Sales teams to support territory planning, account-based marketing initiatives and campaign-to-opportunity conversion strategies. • Monitor market trends, accreditation requirements, funding changes, regulatory developments and emerging opportunities within clinical education. • Lead end-to-end planning and execution of marketing campaigns from brief through launch, optimisation and performance review. • Develop content programmes that support customer awareness, evaluation, adoption and advocacy. • Manage virtual event and webinar marketing strategy, audience acquisition, registration campaigns, speaker coordination and post-event nurture programmes. • Lead go-to-market execution for new product launches across Clinical Education & Therapeutics portfolios. • Build scalable launch frameworks and repeatable launch-readiness processes. • Develop sales enablement assets including presentations, battlecards, customer-facing materials, landing pages and nurture content. • Manage delivery through project management tools such as Wrike, ensuring projects remain on track, on budget and aligned with business objectives. • Collaborate with Clinical SMEs, Creative Services and external partners to ensure content is accurate, compliant and aligned to accessibility standards. • Own campaign measurement frameworks, dashboards and reporting processes. • Monitor traffic, lead generation, conversion performance, adoption and retention metrics. • Drive continuous optimisation through testing, audience refinement and channel performance analysis. • Partner with Marketing Operations and Sales Operations to maintain campaign governance, reporting accuracy and CRM effectiveness. • Identify opportunities to improve processes, accelerate delivery and share best practices across the team. • Build relationships with clinical education organisations, associations, partners and influencer communities. • Support conference and event strategies including sponsorships, speaking opportunities, lead capture and follow-up programmes. • Identify and execute co-marketing opportunities, webinars and partnership initiatives. • Gather and share market feedback to influence future product strategy, messaging and customer engagement approaches.

🎯 Requisitos

• Experience developing and executing go-to-market strategies, portfolio marketing plans and integrated marketing campaigns. • Strong background partnering with Sales, Product Management and cross-functional stakeholders to drive commercial outcomes. • Expertise across campaign planning, content strategy, demand generation and product launches. • Experience working with data, reporting and marketing performance measurement. • Exceptional stakeholder management, communication and influencing skills. • Strong commercial acumen combined with audience-first thinking and evidence-based decision making. • Ability to manage multiple priorities and operate effectively in a fast-paced, matrixed environment. • Experience within healthcare, clinical education, professional learning, therapeutics, regulated industries or complex B2B environments would be highly advantageous.

🏖️ Benefícios

• This position is eligible to participate in an annual incentive program • Information on benefits offered is here