Field Marketing Manager – North America

🕒 Julho 22

🍂 Massachusetts – Remoto

🍂 Massachusetts – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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xSuite

SiteLinkedInTodas as Vagas

201 - 500 funcionários

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Descrição

• Plan, produce, and run the full lifecycle of North America events and webinars — concept, speaker/content coordination, promotion, logistics, execution, and post-event follow-up/reporting. • Build and manage relationships with industry associations, user groups, analysts, and partner organizations relevant to SAP-driven finance and procurement audiences. • Partner closely with the BDR and Sales teams to ensure our local marketing activities generate measurable pipeline, qualified meetings, and revenue opportunities. • Build direct relationships with customers and drive the creation of case studies and reference stories that support sales and brand credibility. • Own lead capture, routing, and follow-up workflows in HubSpot for all North America events and campaigns, ensuring clean handoff to the BDR/sales team. • Shape and manage the regional marketing budget to maximize impact, with co-ownership in driving overall marketing strategy for North America. • Act as the link between global marketing HQ and North America execution, keeping regional plans aligned with central priorities and vice versa. • Translate central messaging, campaigns, and content into initiatives that land with the North America market and its specific audiences. • Run the logistics as much as setting the plan.

🎯 Requisitos

• Experience working hand-in-hand with software sales teams, with a strong understanding of pipeline generation, lead conversion, and sales enablement. • Proven experience organizing B2B events and webinars end-to-end (not just supporting them. • Working knowledge of HubSpot for lead management, campaign tracking, and reporting • Experience managing relationships with industry communities, associations, or external partner/stakeholder networks • Comfort engaging directly with customers and turning those relationships into case studies and proof points • Comfort operating as a bridge between global and local teams, translating central strategy into regional action • A growth mindset: comfortable in a scaling organization, willing to build processes where none exist yet • Hands-on mentality: equally comfortable planning a strategy and stuffing swag bags • Willingness to travel frequently, including bi-yearly HQ visits and Boston office team events

🏖️ Benefícios

• Dynamic, growing international team • Bi-yearly HQ visits in Europe • Attractive compensation • Real ownership: you shape how North America event and field marketing is run, including budget and strategy, not just execute a playbook • Comprehensive benefits: Medical, Dental, Vision, and Short- and Long-Term Disability coverage • 401(k) with employer matching • Unlimited Paid Time Off within reason • Dog-friendly office