Marketing Manager

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🕒 Julho 21

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University of Washington Intercollegiate Athletics

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10.000+ funcionários

📚 Educação

⚽ Esportes

Education • Sports

O Athletics de Esportes Universitários da Universidade de Washington é o departamento de atletismo da Universidade de Washington que organiza, gerencia e promove programas esportivos de time e eventos em várias equipes masculinas e femininas. Supervisiona o agendamento de jogos, venda de ingressos, instalações, serviços aos atletas (incluindo suporte acadêmico, medicina esportiva e conformidade), arrecadação de fundos e clubes de apoio, mídia e comunicações, merchandising e engajamento dos fãs. O departamento atende atletas universitários, fãs, doadores e a comunidade universitária em geral através de competições atléticas colegiais, operações de eventos e programas de alcance.

Descrição

• Manage, grow, and establish the voice for NACE’s official social media channels (e.g., X/Twitter, Instagram, LinkedIn, TikTok, Discord, Twitch, YouTube), developing comprehensive content calendars, tracking engagement analytics, and actively interacting with NACE’s core demographic(s). • Design, write, and deploy targeted email campaigns and newsletters to ensure consistent and engaging communication regarding association updates, organizational news, partnership announcements, and competition updates to member schools, staff, and students. • Develop and execute dynamic promotional campaigns to drive viewership, participation, and excitement for NACE competitive leagues, LAN events and annual convention. • Create data-driven campaigns focused on member recruitment and retention, highlighting the value of NACE varsity standards and actively showcasing the success stories of member programs. • Serve as the brand guardian for NACE, ensuring all external communications, graphics, and messaging strictly align with the organization’s mission, voice, and professional standards. • Oversee the part-time marketing team to drive on-time execution of weekly content strategy and creative queue. • Oversee the creation of digital marketing assets, including graphics, short-form video, and stream promotion. • Develop and oversee the strategy for the official NACE Community Discord, ensuring community initiatives align with broader marketing and organizational goals. • Own the overarching NACE website strategy, driving content development, SEO, and UX/UI improvements. • Develop student-focused programming to drive improvements in student learning & engagement.

🎯 Requisitos

• Bachelors degree, Masters preferred • Minimum 2–4 years of experience in marketing, communications, or digital media, preferably within the esports, gaming, or higher education sectors. • Proven track record of developing and executing successful social media and email marketing strategies at scale. • Deep understanding of the collegiate esports landscape and major competitive NACE titles. • Proficiency with standard email marketing platforms and social media management/analytics tools (Fedica). • Experience with digital creative and content tools (e.g., Adobe Creative Cloud, Canva, Figma). • Excellent written and verbal communication skills, with a keen eye for copywriting, editing, and brand voice. • Strong ability to translate complex member offerings into easily digestible marketing communications. • Flexibility to work non-traditional hours, including occasional evenings and weekends, to support live events. • Good working knowledge of email/communication systems, community platforms, and all major social media networks, including Google Workspace, Discord, Twitch, X/Twitter, Instagram, LinkedIn, and TikTok. • Please provide your resume, cover letter, and a portfolio of relevant marketing campaigns within your application.