Field Marketing Specialist

🕒 Julho 21

🗽 New York – Remoto

🗽 New York – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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GuidePoint Security

SiteLinkedInTodas as Vagas

201 - 500 funcionários

💼 Consultoria

🏥 Saúde

📦 Logística

Consulting • Healthcare • Logistics

A GuidePoint Security é uma empresa de cibersegurança que oferece serviços de consultoria, engenharia e serviços gerenciados para ajudar as organizações a protegerem seus ativos digitais. A empresa é especializada em segurança de aplicações, segurança em nuvem, proteção de dados, segurança de e-mails, inteligência contra ameaças e gerenciamento de identidade e acesso. Com soluções adaptadas para várias plataformas, incluindo AWS, Microsoft, Google Cloud e ambientes OT, a GuidePoint Security visa aprimorar a resiliência cibernética para clientes empresariais e governamentais. Eles focam em integrar tecnologias avançadas de segurança e fornecer expertise em avaliação de riscos, conformidade e educação em conscientização sobre segurança, ajudando os clientes a enfrentar desafios complexos de cibersegurança e melhorar sua postura de segurança.

Descrição

• Work with marketing leadership to help develop and execute the New England field marketing strategy to drive pipeline growth, accelerate sales opportunities, and strengthen customer engagement. • Build and maintain strong relationships with strategic technology partners, securing sponsorship investments and maximizing partner participation across regional programs. • Produce content and various marketing assets to be used digitally and for regional events. • Collaborate with sales, engineering, and partners to develop customer-facing content that supports thought leadership, demand generation, and pipeline growth initiatives. • Manage the complete campaign lifecycle for assigned programs, including audience targeting, messaging, budgeting, execution, lead management, reporting, and pipeline attribution. • Build and maintain ongoing communications with the sales team regarding new and planned marketing activities. • Design and deliver high-impact customer experiences including executive roundtables, thought leadership events, partner programs, and flagship regional conferences. • Identify new marketing opportunities, emerging market segments, and innovative program concepts that increase brand awareness and create qualified pipeline. • Collaborate cross-functionally with Sales, Engineering, Corporate Marketing, Alliances, and Operations to ensure seamless program execution and consistent messaging. • Analyze campaign performance using Salesforce, Marketo, DOMO, and other marketing technologies to optimize future investments and demonstrate measurable business impact. • Serve as a trusted marketing advisor to sales teams, proactively recommending programs and strategies that support pipeline generation and account growth. • Continuously evaluate industry trends, competitive activity, and customer feedback to inform regional marketing strategy and improve program effectiveness. • Champion operational excellence by ensuring projects are delivered on time, within budget, and aligned with business objectives.

🎯 Requisitos

• Bachelor's degree preferred. • 3–5 years of experience. • Experience using Marketo and Salesforce preferred. • Experience in event planning in the Northeast region required. • Experience with G Suite and spreadsheet skills. • Demonstrates a willingness to learn and use AI-enabled tools. • Ability to measure and report the performance of marketing campaigns.

🏖️ Benefícios

• Group Medical Insurance options: Zero Deductible PPO Plan or High Deductible Health Plan with HSA • Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans • 12 corporate holidays and a Flexible Time Off (FTO) program • Healthy mobile phone and home internet allowance • Eligibility for retirement plan after 2 months at open enrollment • Pet Benefit Option