Segment Marketing Lead

🕒 Julho 21

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Colibri Group

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🏥 Saúde

💼 Consultoria

🍽️ Alimentos e Bebidas

Healthcare • Consulting • Food & Beverage

O Colibri Group é líder no campo da educação profissional, dedicado a ajudar indivíduos a avançar e se adaptar em suas carreiras. A empresa oferece experiências de aprendizagem de primeira classe, adaptadas a várias profissões, incluindo imóveis, saúde, serviços financeiros, ensino, avaliação e contabilidade. O Colibri Group se orgulha de uma abordagem holística à aprendizagem profissional, oferecendo programas educacionais envolventes, oportunidades de mentoria e recursos que se alinham aos interesses e objetivos de seus alunos. Através de seus programas, o Colibri Group capacita milhões de profissionais a alcançarem seus objetivos de carreira e prosperarem em várias indústrias.

Descrição

• Own and evolve the marketing strategy for the Nurse Practitioner segment, connecting customer needs and business goals across awareness, acquisition, engagement, and retention • Build a deep understanding of the Nurse Practitioner audience by combining customer research, market and competitive trends, campaign performance, and direct feedback • Translate insights into clear positioning, messaging, offers, campaigns, and lifecycle programs that feel relevant to Nurse Practitioners and support measurable growth • Lead integrated, full-funnel plans with channel owners and agency partners across paid search, paid social, CRM and email, SEO, organic social, direct mail, and emerging channels • Use acquisition, conversion, engagement, retention, revenue, and return on marketing investment data to prioritize opportunities, guide testing, and improve performance • Lead and develop a team of marketing managers and coordinators while creating alignment across Product, Brand, Analytics, Creative, Operations, channel teams, and business leadership

🎯 Requisitos

• 7+ years of B2C marketing experience, including a strong track record leading integrated, multi-channel growth programs • Experience owning the strategy for a defined customer audience, segment, product line, or business area and being accountable for measurable results • Strong understanding of digital acquisition and lifecycle marketing, with the ability to guide specialists and agencies without needing to be the hands on operator in every platform • Comfort using customer research, funnel data, testing results, and financial or performance metrics to make decisions and prioritize investments • Experience managing and developing people, setting clear priorities, and creating accountability while supporting growth and learning • Strong communication and cross-functional influence, including the ability to translate strategy into practical action in a matrixed environment • A bachelor's degree in marketing, business, healthcare administration, or a related field, or equivalent practical experience. Experience in healthcare, education, professional certification, or another regulated industry is helpful but not required

🏖️ Benefícios

• Own a clearly defined customer audience and see the connection between your strategy and meaningful acquisition, engagement, and retention outcomes • Help shape a growing segment-led marketing model and build practices that can scale across Colibri Healthcare • Lead a team while partnering with experts across channels, product, analytics, creative, and operations rather than working in isolation • Support healthcare professionals at important moments in their careers through education designed to help them grow and succeed