VP of Growth

🕒 Julho 17

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Crescimento

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Audien Hearing

Audien Hearing

201 - 500 funcionários

Fundada em 2020

🏥 Saúde

🛍️ Comércio Eletrônico

🔧 Hardware

Healthcare • eCommerce • Hardware

Audien Hearing é uma fabricante e varejista direta ao consumidor dos EUA de aparelhos auditivos e acessórios registrados pela FDA, vendidos sem prescrição. Oferece uma variedade de modelos (controlados por aplicativo e com tela sensível ao toque) que proporcionam perfis sonoros personalizados, múltiplos modos de audição e opções de bateria/carregamento a preços muito mais baixos do que os dispositivos convencionais de prescrição. A empresa enfatiza acessibilidade e um preço acessível (“Audição Para Todos”), oferece um teste por 45 dias sem riscos, suporte vitalício, créditos de troca, envio rápido gratuito e vende online e através de grandes varejistas.

Descrição

• Own and drive Audien’s growth engine, owning online revenue and profitability across acquisition, conversion, and retention • Own the strategy and execution of paid media across the business, driving awareness, acquisition, and retention across online and retail channels • Own profitability, product mix, and promotions in online channels • Define and execute a comprehensive growth strategy that expands into new audiences, channels, and revenue opportunities • Develop and manage channel and budget strategy, optimizing investment across platforms to maximize CAC and LTV • Optimize the full customer journey, including site experience, landing pages, and checkout, in close partnership with product and CX teams • Partner with creative to develop high-performing messaging and establish feedback loops that continuously improve creative output • Own measurement and analytics frameworks, including attribution, incrementality, and cohort analysis, to inform strategic decisions • Build and prioritize a high-impact experimentation roadmap across channels, audiences, and funnel stages • Leverage customer insights and segmentation to inform targeting, messaging, and lifecycle strategies

🎯 Requisitos

• 10–12+ years of experience leading growth, performance marketing, or revenue functions within DTC and/or omnichannel businesses • Proven track record of scaling revenue through full-funnel growth strategy in $50M+ revenue businesses • Experience managing large marketing budgets with direct accountability for top and bottom line goals • Deep expertise across paid media, lifecycle marketing, CRO, and analytics, with strong command of CAC, LTV, and payback dynamics • Strong understanding of marketing technology, data infrastructure, and measurement frameworks (e.g., attribution, MMM, incrementality) • Demonstrated ability to build, lead, and scale high-performing teams • Strategic thinker with a bias toward action, capable of translating data and insights into measurable business impact.

🏖️ Benefícios

• Professional development opportunities • Flexible work arrangements

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